2005 Ferrari F430 430 Coupe / F1 / F-1 / Stereo / Exhaust / Stock Available on 2040-cars

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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Ferrari 458 Speciale A is most powerful Prancing Horse convertible ever

Let all of the speculation finally end because the convertible version of the Ferrari 458 Speciale is here. However, the Prancing Horse isn't calling it a spider; instead it's dubbed the 458 Speciale A, which stands for Aperta or "open" in English. It's also limited to a scant 499 cars, a few more than the 458 first rumored.
Regardless of its name or production numbers, what really matters is Ferrari's claim that this is its the most powerful droptop production model ever. That is thanks to the same 4.5-liter V8 from the hardtop Speciale, with 597 horsepower and 398 pound-feet of torque.
The aluminum-retracting top doesn't change performance much, while letting the wind blow through the owner's hair at ludicrous speeds. Ferrari claims the setup adds about 110 pounds (50 kilograms) to the overall weight and can open or close within 14 seconds. Acceleration to 62 miles per hour is reported at 3.0 seconds, about a tenth slower than the coupe, and the Aperta can hustle to 124 mph in 9.5 seconds.

2015 Ferrari California T [w/video]

I'll never forget the day I bought my very first Ferrari. It was a bright-red F40, I'd saved up for it for what felt like an eternity and I couldn't wait to get home so I could park it next to my other four-wheeled piece of pride and joy, a stealth-black Lamborghini Countach, so I could compare their blunt-edge, wedge-like shapes and massive spoilers in microscopic detail.
The year was 1987, and the event felt like the pinnacle of my life's achievement. Though both of my Italians had been die-cast in 1/18th scale, I coveted the two supercars with the verve of a true collector, taking in the intricacies of their engine bays, opening their doors and turning their working steering wheels. In reality, the two could have hardly been more different, and yet they both looked like finely crafted perfection to my seven-year-old eyes, their questionable day-to-day practicality completely overshadowed by their unquestionably exotic shapes.
More than two decades later, I'm belting myself into the driver's seat of the 2015 Ferrari California T, the first turbocharged Ferrari since the F40 went out of production in 1992. The Tuscan countryside spreads out ahead, a twisting barrage of two-lane roads on the agenda, and I can't help but reminisce of my much younger self as I twist the red key and thumb the equally red ignition button on the steering wheel.