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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Second day of RM's Monterey auction continues the million dollar madness

RM Auctions' two-day event during the Monterey car week is pretty much a matter of appetizer and main course. Friday night's appetizer saw a trio of multi-million-dollar Ferraris, along with a pre-war Mercedes-Benz and a Jaguar D-Type. You can read all about those beauties right here. But as we said in that post, the action would really happen on Saturday night. The prices listed below include RM's ten-percent commission fee, and, as you'll see, the auction house did pretty well for itself.
We've already told you about the $27.5 million winning bid for the 1967 Ferrari 275 GTB/4 NART Spyder, with all the profits headed to charity. While there were more seven-figure winners on night two, the overall prices weren't quit as high as we saw on Friday night. The Ferrari F50 (pictured above) shown during the car's Geneva debut back in the 1990s and with only 1,100 miles on the clock took $1,677,500 (on a $1.25 to $1.6 million estimate). Another winner was a 1935 Hispano-Suiza K6 Cabriolet, which brought in $2,255,000 on a $1.5 to $2 million estimate. A 1974 McLaren M16C Indianapolis, the race winner of the 1974 Indy 500, brought home $3.52 million, essentially doubling its expected price of $1.25 to $1.75 million.
The night wasn't a success for everybody, though. The 1928 Mercedes-Benz 680S Torpedo Roadster, which took Best In Show at the 2012 Pebble Beach Concours d'Elegance failed to reach its $10-million expectations, selling for $8.25 million. That's not peanuts by any stretch, but a car that only goes for about 80 percent of its expected price isn't something to be enthusiastic about. A 1960 Maserati Tipo 61 Birdcage, which was expected to go for $3 to $4 million only took in $2,090,000.

Ferrari delivers one-off F12 SP America in New York

Ferrari's Special Projects division has apparently been keeping busy. We're sure that we don't even see half of the special one-offs Maranello's customer skunkworks unit produces, but we've been seeing quite a few lately.
The last one that popped up on our radar screens was the F12 TRS revealed at the recent Ferrari Cavalcade in Sicily, and now it seems that the Prancing Horse marque has delivered another. It's similarly based on the F12 Berlinetta, but instead of taking its inspiration from the 250 Testa Rossa with a unique roadster body-style, the F12 SP America pictured here seems to pay stylistic tribute to the 250 GTO - evident in the trio of nostrils in the nose, the unique side vents, the slates behind the windows and the restyled rear haunches that meld into an integrated rear spoiler.
This unique take of the F12 was delivered to its assuredly wealthy commissioner by Wide World Ferrari Maserati in Spring Valley, NY, which tells you as much as the chosen model name that this particular one-off is staying right here in the United States.