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Ferrari threatening to fine journalists $69,000 for breaking LaFerrari embargo?

In automotive journalism, we deal with embargoes on a regular basis. For the uninitiated, these are agreements between publications like Autoblog and manufacturers. While news embargoes (where pubs are provided with information and images and agree to hold until a predetermined date) are fairly common, today, we're focusing on drive embargoes. These are what we generally end up signing when we attend a vehicle launch. Generally, these are in the media's best interest. As drive programs are spread out over a week or two with multiple different "waves" of media, drive embargoes put the biggest and smallest publications on level footing when it comes to publishing reviews.
According to a report from Autocar's Steve Sutcliffe, Ferrari has taken its drive embargo for the LaFerrari hypercar a bit too far. See, initial reviews from the few publications that attended the drive event for the hybrid-powered monster can hit the newsstand or internet on April 30. Originally, syndicated stories - those sold by freelancers or publications to other outlets - couldn't be published until May 12. These syndicated reviews are big money for larger magazines and, in the case of freelance journalists, are a primary source of revenue. Inexplicably, though, Ferrari has pushed the syndication embargo back to May 26, which is bad news for everyone involved (aside from Ferrari).
This could have been nothing more than an annoyance. The stories would still get sold (although it might be for a bit less coin, considering the initial reviews will be nearly a month old) and you'll still be bombarded by reviews of the LaFerrari not once, but twice, just as Ferrari planned.

$1.3B worth of classic cars were auctioned in 2014

The collector auto market in the US just continues to expand with the values of vehicles seemingly only growing in the past years, especially if they have a prancing horse on the hood. This year was no different. According to data compiled by classic car insurance agency Hagerty, there were about $1.3 billion worth of vintage rides auctioned in North America in 2014, up just slightly from $1.2 billion crossing the block in 2013. If you want an idea of just how big a role the Monterey Car Week plays in the North American collector hobby, Hagerty's stats illustrate it perfectly. The company recorded $430 million in auction sales during the week – about a third of the entire market for the year. The event also hosted the biggest seller of 2014 when the hammer fell on a 1962 Ferrari 250 GTO (pictured above) for $38.115 million at Bonhams. In fact, vintage Ferraris in general were among the top buys in the classic auto world in 2014. Eight of the ten most expensive vehicles sold at auction were Prancing Horses (the other two were Ford GT40s). Also, the insurance company's price index for these Italian stallions showed a 43-percent gain in value for the year. The market for another Italian supercar is exploding, as well. The Lamborghini Countach showed a staggering 175-percent growth in auction value in 2014. According to Hagerty, the average price when they crossed the block was $736,599. Judging by Hagerty's numbers, there were still some places to look for those hoping to spend a bit less money. The Aston Martin Lagonda showed a strong gain in value with a 32-percent increase in auction price, but they still averaged $47,078. In addition, the company's index for '50s American cars showed only one-percent growth for these classics. These huge leaps in collector car value might be winding down, according to Hagerty. It predicts growth in the market to slow to an estimated five percent gain in 2015. Maybe a few of these classics might actually become a bit more affordable to fans without such deep pockets sometime in the future. Featured Gallery Bonhams Maranello Rosso Collection: Monterey 2014 View 21 Photos News Source: HagertyImage Credit: Copyright 2014 Drew Phillips / AOL Aston Martin Ferrari Lamborghini Auctions Car Buying Performance Classics aston martin lagonda ferrari 250 gto Lamborghini Countach collector cars 1962 ferrari 250 gto auto auction

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.