1972 Ferrari 365 Gtc/4 on 2040-cars

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Ferrari FF pitted against Oldsmobile Vista Cruiser in crazy Generation Gap comparison

The folks behind Generation Gap have lost their minds with this latest video. The goal here is to determine the ultimate family cruiser, but the choices are what you would least expect, with a heavily modded 1970 Oldsmobile Vista Cruiser going up against a 2012 Ferrari FF.
You might anticipate an over-40-year-old Oldsmobile to pale in comparison to any modern Ferrari, but this wagon has a ton of secrets under its skin thanks to Lingenfelter. First, it packs a supercharged LS3 V8 with a claimed 650 horsepower and a six-speed manual gearbox. That big upgrade in power is further helped with air suspension and massive Wilwood disc brakes. The result is nothing short of deafening, with blaring yelps whenever the driver even nudges the accelerator.
The alternative sounds just as good, albeit in very different way. The Ferrari's 6.3-liter V12 pumps out 651 hp and 504 pound-feet with a part-time all-wheel drive system. While the FF lacks a lot of the hauling ability of the Olds, it makes up for the deficit in handling, luxury, and in many eyes, simply by having the famous prancing horse on the grille.

Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Touring Superleggera Berlinetta Lusso makes us swoon [w/video]

For the past three years, we've been fortunate enough to have the folks at Carrozzeria Touring Superleggera bring something very special to the Geneva Motor Show: the Alfa Romeo 8C-based Disco Volante. First, it showed up in red (twice), and then last year, arrived in a very stunning shade of green. If we're honest, we were kind of hoping there'd be a further evolution of the Disco on display at this year's show, but then Touring unveiled the beauty you see here. Meet the Ferrari F12-based Berlinetta Lusso. What we really like about the Berlinetta Lusso is how closely it resembles the F12 on which its based, but with some rough edges smoothed out. Despite looking similar, almost the entire body is new, with smoother creases and more retro-inspired design cues. Honestly, to our eyes, it looks better than the Prancing Horse's original. Mechanically, it's pretty much all F12 underneath, right down to the screaming 6.3-liter V12 with 703 horsepower. We certainly don't have any complaints about that. Get a load of this beauty in the images above, and video below.