Red Over Tan, Lo Miles, Loaded And Priced 4 Quick Sale on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

It took four minutes to steal Roger Waters' Ferrari

The owner of a 1973 Ferrari 365 Daytona in Australia is singing Wish You Were Here after thieves stole his red Italian coupe, which counts Pink Floyd lyricist Roger Waters as a former owner. The car was at a mechanic in Melbourne when the brazen crooks rammed open the shop's door in the early morning. They needed just four minutes to get away with the Daytona and a 328 GTB, according to The Drive. This Daytona carries an estimated value of 2.5 million Australian dollars ($1.8 million), and it counts a string of celebrity owners, according to The Age. James Hunt allegedly drove it because the coupe once had a connection to the Hesketh Formula One team. Waters used the car to go to Pink Floyd's recording studio, and magnate Mohamed Al Fayed later had the Ferrari also. He gave it to his son Dodi – Princess Diana's boyfriend when she died. The Daytona wasn't just another brick in the wall to the owner, either. "I don't have any other sport cars, that was the one," he said to The Age. The car just completed a restoration three weeks ago, and it was at the mechanic to sort an alternator problem. Police are still searching for the perpetrators. The 328 was reportedly spotted about 4 miles away after the robbery, but the car was gone when the cops went to check.

Chris Harris brings together the 918 Spyder, LaFerrari, and P1

The Porsche 918 Spyder, Ferrari LaFerrari, and McLaren P1 show that a hybrid powertrain can make for blistering performance despite its electric assist. This trio doesn't arrive on track together very often, but Chris Harris assembled these three stars at the Portimao circuit for a nearly hour-long demonstration of their amazing capabilities. So, which one is quickest around the track? Harris provides an answer with in-car video of all three contenders. His team also goes out of its way to even the playing field by sourcing tires independently from Pirelli for the P1 and LaFerrari. With the technical part out of the way, Harris can start having fun by doing his usual slides during the driving comparison. Tiff Needell and Marino Franchitti also eventually show up to provide the perfect recipe for a track battle in these hypercars. If you don't have the time, skip about 14:25 into the clip just to see the lap times. However, those numbers only tell a tiny part of the story. The whole video is definitely worth a watch.