Red Ferrari 360 Spider Convertible, Tan Interior F-1 on 2040-cars

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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Stellantis and Foxconn's new joint venture will focus on connectivity

MILAN — Carmaker Stellantis and TaiwanÂ’s Foxconn announced plans to develop a jointly operated automotive supplier focusing on technology to make vehicles more connected, including artificial intelligence-based applications and 5G communications. Stellantis CEO Carlos Tavares said the services that will be developed through the tie-up “will mark the next great evolution of our industry,” alongside fully electrified and hybrid powertrains. The deal brings together Stellantis, the worldÂ’s 4th-largest automaker formed this year by the merger of Fiat Chrysler Automobiles and PSA Peugeot, and Foxconn, a major supplier of iPhones. The companies said the venture would focus on such services as infotainment, the integration of telecommunications and computer systems, artificial intelligence-based applications, 5G communications, e-commerce channels and smart cockpit integration. The companies announced a non-binding memorandum of understanding to form a 50-50 joint venture called Mobile Drive, which will be based in the Netherlands and function as an automotive supplier also to other carmakers. The new venture will combine advanced consumer electronics, Human-Machine Interfaces (HMI) to create new services “that will exceed customer expectations,” the companies said in a release. “Customers today and, in the future, demand and expect ever-increasing software-driven and creative solutions to connect the drivers and passengers with the vehicle inside and out,Â’Â’ Foxconn Chairman Young Liu. Alfa Romeo Chrysler Dodge Ferrari Fiat Jeep RAM Citroen Opel Peugeot 5g Connectivity Stellantis Foxconn

You can apply to attempt to break the world record for fastest blindfolded driver [w/video]

The Guinness-certified world record for "fastest speed for a car driven blindfolded" is 186.12 miles per hour, set by Mike Newman in a Porsche GT2 last year at Bruntingthorpe Proving Ground in England. Then earlier this year, Newman said he'd go for the 200 mph mark - something he might want to talk to fellow Bruntingthorpe speed demons Vmax200 about. UK firm Extreme Motorsport, which seems to have been set up solely to set blindfold driving and riding records, wants to wrest the record from Newman using a Ferrari 458 Challenge and the even longer runway at Elvington Airfield in York, England.
Strangely, it appears the terms "legally blind" and "blindfolded" equate to the same thing. The Guinness record and Extreme Sports say "blindfolded," but Newman and the man who held the record before him, Turkish pop singer Metin Sentürk, are legally blind and neither of them wore blindfolds during their record attempts.
No matter - the real point is that Extreme Motorsport is casting about for a driver to set a new record. The could-be-shady part is that Extreme is pretty vague about what's involved; they'll provide the car or the motorcycle, but you have to "choose a charity and pledge to give them all the funds you raise above the entrance fee and for any other personal expenses you may need to participate in the challenge." Extreme doesn't give any indication of how much that entrance fee might be.