Ferrari 360 Modena Berlinetta F1 on 2040-cars

Auto blog

Harry Metcalfe drives his Ferrari Testarossa in the Sahara

Take a moment to conjure some worthy answers to this question: "What can I do in a [Ferrari] Testarossa that's a really good road journey?" Then imagine yourself saying, "Tomorrow we're off to the Sahara in my Testarossa." If you were Evo magazine impresario Harry Metcalfe, those would be the kinds of Q&A sessions you'd have with yourself, and thankfully he's put the question and the answer in a fantastic 29-minute video. That answer was 2,500-mile journey out of London, on boat from Portsmouth, England, to Santander, Spain, a ferry from Tarifa, Spain, to Tangier, Morocco, a drive to Marrakech, over the snowy alpine-looking Tizi n'Tichka Pass, to Erfoud, and then to the dunes of Sahara. It involved some bribes, a twice broken-down Testarossa, confiscation of a drone, tons of speed traps and at least one ticket, a pair of lucky pants, some phenomenal scenery, and Ferrari sounds, including a long stint off-roading on a washboard track. Plus, a lot of jealousy on our part. Enjoy. News Source: Harry's Garage via YouTube Ferrari Coupe Luxury Police/Emergency Supercars Classics Videos evo harry metcalfe morocco ferrari testarossa sahara

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

'Sensual but also logical': Ferrari's Flavio Manzoni opines on design at London exhibit

Ferrari design boss Flavio Manzoni was in London this week for the opening of a five-month exhibition on the famous Italian brand, part of its 70th-anniversary celebrations, at the world-famous Design Museum. So Autoblog jumped at the chance to ask the man behind the La Ferrari, FXX, 488 GTB and more about his design approach and inspirations, and also what he thinks about designing a Ferrari SUV, or even an EV. Manzoni, 52, is pleasingly Italian in manner and accented English. Passionate and forthright, he has strong views on what makes good design in general and for Ferrari in particular. Having increased the importance of the brand's Styling Centre considerably since becoming head of design in 2010, the now 80-strong team increasingly creates new vehicles in-house (as opposed to using former independent design company Pininfarina). The first project Manzoni fully oversaw within Ferrari was the La Ferrari. He's a firm believer in form following function, "but not in a German way," he says with a smile, citing the side of the 488 GTB, which is shaped by the need to divert air in a certain way around the car and also to look fantastic. As he declares: "You'd never find lines on a Ferrari just for decoration. The scoop on the 488 GTB is sensual but also logical." As another example, he says that his "latest baby," the track-focused FXX K Evo, took a different path from the very engineering-focused Enzo of 2002, designed well before he joined the company. "We worked for eight months with the engineers on the FXX, to keep the functionality and make it beautiful." In Manzoni's job, it would be impossible not to respect Ferrari's incredible back catalog — he owns a Gandini-designed Ferrari 208 GT4, "still very beautiful, but iconic as well" — but he's no slave to the past. "Deja vu is something we don't like," he says with a slightly scolding look. "We don't agree with nostalgia or the need to create a family feeling throughout our range. But a Ferrari must be recognizable without the badge. There are different ways to do this — not just in details like the headlamps, but sometimes in how you treat the surfaces. It's tricky to explain, but it's a feeling." View 12 Photos He's also not keen on following industry trends and has historically spoken out against luxury SUVs. "Every time we work on a new Ferrari, we try to improve on every aspect — including the center of gravity — so an SUV is not a Ferrari," he stated as recently as 2015.