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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari profits rise 46 percent in 2018

MILAN — Italian luxury sports car maker Ferrari says profits last year rose 46 percent, driven by a surge in V12 sales and vehicle personalization. Ferrari on Thursday reported 2018 net profit of 787 million euros ($904 million), up from 537 million euros the previous year. Shipments rose 10 percent to 9,251 vehicles, while net revenues were flat at 3.4 billion euros. Ferrari set a forecast for 3-percent revenue growth to over 3.5 billion euros. It did not provide a shipment forecast. Sales of 12-cylinder models surged 20 percent, led by the 812 Superfast, while sales of 8-cylinder models rose 8 percent. Sales rose across the globe, with double-digit increases posted in Europe and greater China. The carmaker said fourth-quarter profits rose 40 percent to 191 million euros.Related Video:

Classic Ferraris fight currency rates for bragging rights

Which is the most expensive car ever sold at auction? That should be a fairly straightforward question to answer, only it isn't. Due to currency fluctuations, we're actually dealing with two contenders, both of which have legitimate claims to the crown. The contenders are both classic Ferraris, each of them worth in excess of $30 million. In one corner is the 250 GTO sold at Pebble Beach in 2014 for $38 million. In the other is the 335 S sold in Paris just the other day for ˆ32 million. Resolving the bragging rights should come down to a simple matter of currency conversion, but the problem is that the rates don't stay constant. So the $38 million for which Bonhams sold the 250 GTO worked out to ˆ28 million at the exchange rates of the day. At that rate, the GTO was worth a good four million euros less than what the 335 S sold for, even though today's rates value the 335 S at "only" $35 million, or a good few million dollars short of the GTO. The answer, then, may be subject to which market you're in. But if you're looking for the tie-breaker, consider the British Pound: in Sterling, the 335 S sold for the equivalent of GBP24.7 million, which is more than the GBP22.8 million that the GTO's $38 million worked out to at the time – but less than the GBP26.5 million it would be worth today. And so we're back to where we started. But we're sure the confusion won't last (or be relevant) for too long, as there's bound to be another highly sought-after classic automobile on the auction block before too long. And it'll probably be another Ferrari. WORLD RECORD PRICE FOR A MOTOR CAR SOLD AT AUCTION* 32.1 Mˆ / 24.7 MGBP / 35.7 M$ INCLUDING PREMIUM LOT 170 • 1957 FERRARI 335 SPORT SCAGLIETTI DE 1957 • CHASSIS N°0674 FROM THE PIERRE BARDINON COLLECTION Lot 170. 1957 Ferrari 335 Sport Scaglietti • Chassis n°0674 • From the Pierre Bardinon Collection WORLD RECORD FOR A COLLECTORS' CAR AT AUCTION* Sold : 32,1 Mˆ / 24,7 MGBP / 35,7 M$ including premium (estimate : 28 – 32 Mˆ / 21,5 – 24,6 MGBP / 30 – 34 M$ ) *World record price for a car sold at auction, in euros and sterling. Previous record : 28,5 Mˆ / 38 M$, in 2014, in the US Paris – Friday 5 February 2016, shortly after 18h50, at the Retromobile Salon, Artcurial Motorcars, the collectors' car department at Artcurial achieved the world record for a car sold at auction, under the gavel of Maitre Herve Poulain.