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The List #0125: Visit the birthplace of Ferrari

Jessi and Patrick travel to Italy to visit the literal and figurative birthplace of Ferrari, one of the world's most storied automakers. The duo tours the Italian countryside in an all-wheel-drive Ferrari FF, making stops at Museo Ferrari in Maranello and in the founder's hometown of Modena. Join our hosts as they check "Visit The Birthplace of Ferrari" off of their list. Have an RSS feed? Click here to add The List. Click here to subscribe to The List in iTunes. Click here to learn more about our hosts, Jessi and Patrick. Related Gallery 2015 Ferrari FF View 12 Photos Ferrari Performance The List Videos ferrari ff maranello the-list modena

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Michael Schumacher's 50th birthday marked by celebrations, privacy

Against the backdrop of celebrations marking Michael Schumacher's 50th birthday on Thursday, the medical condition of Formula One's most successful driver remains just as fiercely guarded by his close family. More than five years after a near-fatal brain injury in a skiing accident, the seven-time F1 champion continues to be cared for in total secrecy at home in the quiet Swiss town of Gland on the shores of Lake Geneva. He has been there since being transferred from a hospital in September 2014. "You can be sure that he is in the very best of hands and that we are doing everything humanly possible to help him," Schumacher's family said in a rare statement Wednesday. "Please understand if we are following Michael's wishes and keeping such a sensitive subject as health, as it has always been, in privacy." It was while skiing with his teenage son Mick in the French Alps at Meribel that Schumacher fell on Dec. 29, 2013. He hit the right side of his head on a rock, splitting open his helmet. Doctors at Grenoble hospital removed blood clots, but others were left untouched because they were too deeply embedded in his brain. With unsourced stories abounding, updates on his condition went from scarce to non-existent as his family closed ranks around him . But the family understands the level of devotion toward Schumacher from his legions of fans. Coinciding with his birthday, the family is releasing the Official Michael Schumacher App offering a virtual museum tour of his greatest achievements. "The app is another milestone in our effort to do justice to him and you, his fans, by celebrating his accomplishments," the statement said. Seven titles Many of those accomplishments were with Ferrari, where the German driving ace won five of his seven F1 titles, in 2000 through 2004. (He won with Benetton in 1994 and 1995.) Ferrari is honoring his 50th with a special museum exhibition of his achievements at its Maranello headquarters in northern Italy. His stature is Ferrari folklore is immense, while his impact on F1 is unparalleled with perhaps the exception of the late Brazilian great Ayrton Senna. Schumacher's winners' aura was perhaps unfairly viewed from the outside as cold and distant, when in essence he was incredibly appreciative of those he worked closely with. In 2000, he delivered Ferrari from years of frustration with a first world title since Jody Scheckter in 1979.