Ferrari: 360 on 2040-cars

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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Alonso and Rossi to field Ferrari at Le Mans?

The plot thickens and just keeps thickening when it comes to Ferrari's potential return to Le Mans. Antonello Coletta, the head of Ferrari's sports car racing program, first suggested that the new regulations being implemented by the ACO could potentially see the Prancing Horse marque compete in the top-tier LMP1 class. His thoughts have since been echoed by Stefano Domenicali, the head of the Scuderia's F1 team, and by chairman Luca di Montezemolo. And now we're hearing rumors over its potential driver lineup.
Word has it that Ferrari could send Valentino Rossi and Fernando Alonso to pilot its prototype at Le Mans in 2015 or 2016. The rumors were tweeted by Mark Webber (embedded below), who recently left F1 to drive for Porsche at Le Mans - and could amount to pure speculation, to some inside track on hard news or (as is often the case) something in between. One way or another, both Rossi and Alonso are multiple world champions in their fields with strong ties to Maranello and would make a formidable lineup - particularly if paired, we'd venture, with Ferrari's test driver Marc Gené, who won at Le Mans with Peugeot in 2009.
Although the Rossi connection would seem the greater stretch, it might actually make the most sense of the two. With nothing left to prove on two wheels, the seven-time MotoGP champion has been talking about leaving the series. He's test-driven Ferrari F1 cars on several occasions and raced the Ferrari 458 Italia GT3 in the Blancpain Endurance Series last season. The move would be a rare departure for Alonso, however, who has raced almost exclusively in open-wheel single seaters his entire career, and would need to balance the program with his F1 commitments. That is, assuming he doesn't get fed up with chasing after Sebastian Vettel and teaming with Kimi Raikkonen by then.

This rare vintage Ferrari is not like the others

This particular Ferrari profiled by Petrolicious is attached to many of the vital names we've come to associate with the brand, like Dino, Scaglietti, Ascari, and Formula 1. What it doesn't have is the kind of engine we've come to associate with Maranello: at the front of that delicious bodywork is a 2.0-liter four-cylinder with 172 horsepower. The car is a 1955 Ferrari 500 Mondial Series II Scaglietti-bodied spider, its engine derived from the 2.0-liter engine used in the Ferrari 500 race car that Alberto Ascari used to win the F1 World Championship in 1952 and 1953. We can only wonder if any of today's cars will provide the same joy at being a barn find as this one did for its affable owner, retired US Navy Admiral Robert Phillips. He discovered it in the back of a dealership in 1960 - it had been sitting unused in Ohio and California for years - and almost walked away from it. He only bought it when he realized it had a four-pot engine. He paid two-thirds of his yearly salary at the time for it, the handsome sum of $2,225. In today's money that's about $18,000. Phillips says there are only three left with the original engines, so odds are that his car's value is exponentially more than the inflation-adjusted purchase price. One of them is going on the block with RM Auctions next month which looks a lot like this one, and they've listed it as "Price on Request." Phillips is our kind of owner, though - one who believes his car is meant to be driven, and who wants to pass it on to another driver when the time comes. His vehicle has quite the history, too, making its way to the Americas thanks to a call from the president of Venezuela to Enzo Ferrari. Check out the video for its beautiful story. Related Video: