2004 Ferrari 360 Spider Rosso Corsa Tan Leather Scuderia Shields F1 on 2040-cars

Auto blog

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari California T showcases classic style in Shanghai

Ferrari may not have anything new to showcase this year (or at least nothing we haven't seen before) at the largest auto show in one of its largest markets, but it did roll into Shanghai with a rather stunning take on the California T. This drop-top Prancing Horse has been customized through the company's Tailor Made personalization program, taking its cues from the 1950s and early '60s. The bodywork has been done up in Grigio Ingrid – the same color Roberto Rossellini chose for Ingrid Bergman's 1954 Ferrari 375 MM. The interior, meanwhile, features a rather stunning swath of reddish-brown leather with waxed edges inspired by Jackie Kennedy, offset by black Alcantara, a matte grey metallic dashboard and virgin wool carpeting. The details cast what otherwise might not be Maranello's most beautiful model in a rather gorgeous light, and just goes to show the extent of the customization options available to the company's discerning clientele. Related Video: Tailor Made Elegance At Auto Shanghai a Ferrari California T inspired by two classic style icons Maranello, 20 April 2015 – Today, at Auto Shanghai (April 22-29, 2015)Ferrariunveiled a particularly stunning bespoke California T. This California T was created especially for the Chinese auto show to illustrate how Ferrari's "Tailor Made" program allows a client to commission a car according to his or her wishes. Since the 1950s, the Ferrari California series has embodied elegance, sportiness and versatility. In keeping with this spirit, Ferrari's design team chose to style this California T with timelesssophistication. For inspiration, the designers looked to two great icons of style, the actress Ingrid Bergman, known for her natural beauty and effortless chic, and the Kennedy familyas personified by the graceful Jacqueline Kennedy. Finished indemure "Grigio Ingrid" a color named for the unforgettable Ingrid Bergman who chose this very shade of grey for the Ferrari 375 MM Roberto Rossellini gave her in 1954, this California T has a touch of understatement.The interiors on the other hand are rich in materials and detail, taking their cues from the worlds of interior and furniture design as well as luxury goods.In particular the seats, in reddish brown, velvety"count prestige" leather, are a variation on theKennedee chair by Jean Marie Massaud, a design that in turn was influenced by the style of America's "former first family" the Kennedys.

These are the top 10 highest-grossing auctions of Scottsdale 2015

Scottsdale always brings some pretty high-value metal across the auction block, but this year saw a particularly pricey array of classics trade hands. In fact, Hagerty reports that, with over $292 million in total sales from the various auction houses present, this past holiday weekend saw an 18 percent increase over last year – the second-highest year-to-year increase in Arizona automobile auction history. The Pratte Collection auction handled by Barrett-Jackson sold to the tune of $35.5 million, accounting for a large portion of overall sales, but even without that staggering array of classics, there was still an enviable array of machinery on the block this year. The highest-value lot not only of this year's event but of any year prior was the 1964 Ferrari 250 LM that RM Auctions sold for $9.6 million. And as you might have guessed, Ferraris accounted for the lion's share of the top ten results this year – including the first, second, third, fifth, seventh, eighth and both the lots that tied for tenth place on the list. In fact, three out of the top ten were Ferrari 275s. Coming in second place was the 1966 Ferrari 275 GTB Competizione that Bonhams sold for $9.4 million, which – like the 250 LM – was also raced by Scuderia Filipinetti. It was followed by a '59 Ferrari 250 GT LWB California Spyder sold by Gooding & Company for $7.7 million. Barrett-Jackson sold a '66 Shelby Cobra 427 Super Snake for over $5M, Gooding handled a '62 Ferrari 400 Superamerica ($4M), and Barrett-Jackson's 1950 GM Futurliner brought in another $4M for charity. The remaining top ten was filled out by a '67 Ferrari 275 GTB/4 ($3.6M – RM), a '73 Ferrari 365 GTS/4 Daytona Spyder ($3.3M – RM), and a '54 Pontiac Bonneville Special Motorama concept ($3.3M – BJ), with a '66 Ferrari 275 GTB/2 Longnose and an '84 Ferrari 288 GTO tying for tenth place at $2.75M apiece by RM. Featured Gallery Top 10 at Scottsdale 2015 View 11 Photos News Source: Hagerty Ferrari Auctions Classics bonhams rm gooding hagerty