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Weekly Recap: Ferrari plans to gradually increase production by 2019

Ferrari has long been known for the exclusivity of its performance machines. It's on a different level than Porsche, BMW, and Mercedes. But as it transitions to a new era of independence from Fiat Chrysler, Ferrari is going to get a little less exclusive. It's by design, and it means a subtle, slow ramp-up of production – a move Ferrari believes will ensure its future by meeting growing demand in new markets. The strategy was detailed in SEC documents filed this month as part of the company's pending stock offering. The files reveal Ferrari will gradually increase shipments to about 9,000 units per year by 2019. This is a reversal of Ferrari's 2013 plans to cap production at 7,000 cars annually, which it hit on the nose that year. Ferrari shipments inched up to 7,255 in 2014, though that's down from 2012's record tally of 7,405. Ferrari is a vastly different operation than it was in 2013. Longtime chairman Luca di Montezemolo stepped down last fall, and FCA chief executive Sergio Marchionne has been overseeing the company since then. Its IPO has attracted high levels of attention from enthusiasts and investors. As expected, demand has reportedly outstripped the availability of the stock, which has an estimated offering price of $48 to $52 a share. Speaking of more Ferraris, the company revealed a limited-edition model this week called the F12tdf (shown above). Based on the F12 Berlinetta, the car is a salute to the Tour de France endurance auto race that Ferrari dominated in the 1950s and '60s. The V12 engine's output increases to 769 horsepower, while weight is cut by 243 pounds – allowing for a sprint to 60 mph in 2.9 seconds. Dramatic carbon-fiber elements and a radical redesign of the body panels give the F12 a more dramatic look. It will be limited to 799 units over the life of the car. If this is how Ferrari is increasing production, we're more than okay with the company's new strategy. OTHER NEWS & NOTES Tesla software unlocks Autopilot features Tesla released the latest version of its software for the Model S this week, which allows the all-electric sedan to drive in a semi-autonomous state called Autopilot. Tesla Version 7.0 enables the Model S to maintain lane position, change lanes by touching the turn signal, and manage the car's speed using an advanced, traffic-sensing cruise control. It also has a parallel parking feature, which searches for open spots and then parks your Tesla.

Here's the first production Ferrari Sergio, and it's already been delivered

Not even three months after its production announcement, Ferrari has already delivered the first Sergio, a wildly modified 458 Spider meant to honor Sergio Pininfarina, founder of the eponymous design studio that has turned out so many memorable prancing horses. Unsurprisingly, the roofless Ferrari, the first of six, was delivered to the Middle East, going to the SBH Royal Auto Gallery in the United Arab Emirates' capital, Abu Dhabi. Ferrari handed over the keys at the Yas Marina Circuit, which is currently playing host to the Finali Mondiali Ferrari, the same place the FXX K debuted earlier this week. With a 605-horsepower, 4.5-liter V8, the Sergio can hit 60 miles per hour in just three seconds, although this particular Ferrari is about a lot more than performance. The Pininfarina styling is the real focus here, giving a few lucky owners the opportunity to enjoy concept-car styling in a road-legal machine. Unlike the original Sergio, that debuted at the 2013 Geneva Motor Show, though, the production model is somewhat tamer. Blame the necessity that is the windshield. That, though is the most significant change in evidence. All the very best parts of the concept car have seemingly made it through to production, including the lovely forward-swept rollbar and the stylish black element that defines the profile. Take a look up top for the official images from Ferrari, and then scroll below for Maranello's press release. The first Ferrari Sergio arrives in the UAE Abu Dhabi, 5th December 2014 – The first Ferrari Sergio has arrived in the United Arab Emirates. It has been delivered today to its new owner, the SBH Royal Auto Gallery in the UAE, at Abu Dhabi's Yas Marina Circuit, where the Finali Mondiali Ferrari are being staged and which is home to the Ferrari World theme park. Designed by Pininfarina, just six of this incredibly limited edition roadster are being built. The car was created to celebrate the spirit and core values of the historic Cambiano company in the 60th anniversary year of its collaboration with the Prancing Horse. Needless to say, Sergio was the only possible choice of name for the model, in homage to great Sergio Pininfarina, who sealed the unique, longstanding partnership with Ferrari. The Ferrari Sergio is a genuinely radical car. It is both exclusive and spare in the sense that every single element aboard is focused entirely on performance.

Electro super star Deadmau5 selling kitty-themed Ferrari 458

Are you a huge fan a electronic dance music, Internet memes, and in the market for a customized Ferrari? Then today is your lucky day. EDM star Deadmau5, real name Joel Zimmerman, is selling his Ferrari 458 Spider on Craigslist. He calls it the Purrari, and it features a full-body wrap of the eight-bit Nyan Cat, pink brake calipers, prancing cat logos, a Purrari emblem 6,500 miles on the odometer. It's currently located in Toronto, Canada, with an asking price of $380,000. Any amount offered over that is being donated to the Toronto Humane Society.
In addition to the car, the buyer gets an iPod full of "nyancat songs" and a meeting with Zimmerman to say goodbye to his Purrari over a cup of coffee. If you're not in the Toronto area, he is willing to ship the feline automobile anywhere in North America. Obviously, a blue, cat-themed Ferrari isn't to everyone's taste, so Zimmerman can remove the wrap at the buyer's request... though he won't be happy about it.
If you're curious why Zimmerman would sell such a personalized item, it appears a new supercar has his eye now. On May 28, he tweeted about driving a McLaren 650S and announced the Purrari would go up for sale soon. We can only imagine what theme his next ride gets.