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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

The SP275 RW Competizione is the latest one-off from Ferrari

They say money can't buy happiness, but I disagree. I'd be very happy if I had enough cash to have Ferrari's Special Projects team build me a bespoke variant of any one of its current crop of cars. The group's latest creation, the SP275 RW Competizione you see here, was shown for the first time at the year-ending Finali Mondiali event at Daytona International Speedway. Details are scarce, but the 275SP appears to be based on the Ferrari F12 Berlinetta in either standard or TdF guise. (The F12 TdF debuted at last year's Finali Mondiali.) Based on design elements like the louvers behind the wheels, it seems likely that the new model started as a TdF. That means special touches like a front-mid-mounted 769-horsepower V12 and rear-wheel steering. It also means a 0–60 mph time of 2.9 seconds. It's difficult to say how much the 275SP weighs, though the F12 TdF is about 240 pounds lighter than the standard F12 Berlinetta. Looks are subjective, so you'll have to decide for yourself whether the new styling queues, like a redesigned front fascia, hood, doors, and glass, are an improvement. It's unlikely you'll find this particular shade of gold on another Ferrari. To my eyes, it looks like the Solarbeam Yellow hue that's available on the Mercedes-AMG GT for $9,900. The takeaway should be that if you have the means, Ferrari Special projects will build whatever you want. Look to the F12 TRS or the F12 SP America for more examples. Money may not buy happiness directly, but it will sure as hell buy you a nice Ferrari. Related Video: Featured Gallery Ferrari SP275 RW Competizione View 16 Photos Image Credit: Copyright 2016 Drew Phillips / Autoblog Design/Style Ferrari Coupe Supercars ferrari f12 berlinetta ferrari f12 ferrari f12 tdf

2015 Ferrari 458 Speciale

I wasted my last hour with the 2015 Ferrari 458 Speciale pacing the polished concrete floor of Home Depot. My quest was to find an industrial-strength adhesive that would permanently bond me to the bright-red Italian's carbon-fiber racing seat. At that moment, I was determined to spend the rest of my life with this Ferrari - glued behind its F1-inspired steering wheel - selfishly dismissing trivial matters like eating, bathing and all future interaction with my wife and kids.
After reviewing literally hundreds of exceptional vehicles, many considered the finest enthusiast offerings each automaker has to offer, I had finally found my mechanical soulmate - the limited-production 458 Speciale. I somehow became convinced that cementing myself within its spartan cabin would ensure that our love affair would never end. My plan was ingenious, assuming the hardware store still had a large bottle of Gorilla Glue on the shelf.
Simply put, there is no better way to start a weekend than with a gassed-up Rosso Corsa Ferrari 458 Speciale parked in your driveway and instructions to "Enjoy!"