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Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

Man orders LaFerrari for wife, dies before seeing gift delivered [w/video]

Ferrari has been profiling some of the 499 buyers of the LaFerrari in its official magazine, and the latest issue features Austrian-born Swiss artist Cornelia Hagmann. Her husband and Ferrari collector Walter Hagmann ordered a Rosso Corsa example of the supercar for Cornelia, but Walter passed away slightly more than a year ago, before it could be delivered. There's no reason to doubt that, as Ferrari says, her husband's gift is the car closest to her heart. The video above captures some behind-the-scenes moments during the photo shoot for the magazine, and there's a press release below with a few words about the article. We've also included a video below about another Swiss citizen, Ferrari collector, and LaFerrari buyer, Albert Obrist, whose love affair with the brand began when he went to the Grand Prix of Switzerland in 1951. An encounter with an artist and the car closest to her heart Maranello, 2th January 2015 – Cornelia Hagmann is an Austrian-born painter and sculptor that has made Switzerland her home for many years. Her wonderfully rich paintings are mostly of landscapes sumptuous with greenery and flowers. She does, however, have a second great passion: for Ferrari. This enduring fascination was sparked by her late husband, Walter Hagmann, a Swiss businessman and leading Ferrari collector, who unfortunately passed away a little over a year ago before the delivery of the magnificent Rosso Corsa LaFerrari he had ordered as a gift for his wife. In an interview with The Ferrari Official Magazine, Cornelia talks not just about her art but also her love of speed and the Prancing Horse. Plus, of course, her LaFerrari: "It's a real work of art: I could spend hours just staring at it...." This video features a few moments from the photo shoot that accompanies the interview.

Ferrari planning sleeker FF coupe?

There are a lot of things you could call the Ferrari FF. Innovative, advanced, pioneering, ponderous... beautiful may not be one of them, though. Because while it does pack Ferrari's first all-wheel drive system, it doesn't pack it into a very pretty shape, alternately described as a chopped shooting brake or stretched hatchback. Word has it, though, that Ferrari is working on a solution.
That solution, according to Car and Driver, would be to chop it down into an FF coupe. Apparently separate from the SP FFX project that ultimately emerged as a one-off, this rebody could potentially solve the FF's stylistic shortcomings and attract more buyers, while retaining the 6.3-liter V12 engine that drives 651 prancing horses to all four wheels. But here's where it gets tricky: if Ferrari simply sloped the roofline and got rid of the rear seats, the finished product would end up precariously close to the F12 Berlinetta, albeit with an extra set of driven wheels.
We'd sooner guess that Maranello would lengthen the form slightly to keep the rear seats, add a trunk and give it a more graceful profile, though the elongated form of the preceding 612 Scaglietti strikes us as what Ferrari was trying to get away from with the FF in the first place. And guessing is as good as we've got at this point, as our attempts to get more from Ferrari PR resulted in a sad (if predictable) "no comment."