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Ferrari might bring back the Dino, says Sergio

Dino: It's one of the most evocative, though long-dormant nameplates in automotive history. Coined after Ferrari founder Enzo's son, the badge was on a series of smaller and more affordable mid-engined sports cars produced between 1968 and 1976. And now Ferrari's boss says it could come back on the rump of an all-new Ferrari/Dino model. "It's a when not an if," says Sergio Marchionne, chief executive of Fiat Chrysler Automobiles, majority owner of the Italian sports car maker. "We know that it [Dino] is an under-used resource, but that's why we need to get it right." He agrees that a Dino model could have around 500 horsepower, be smaller and lighter than the mid-engine, V8-powered 488, and could even have a V6 engine just like the original Dinos. Ferrari collaborated on the development of the V6 engine design for Maserati and forthcoming Alfa Romeo models. A future Dino-badged model could share the same mill. "The six-cylinder response has been positive," says the CEO. Just don't go thinking that such a car would be a cheaper Ferrari. Marchionne is adamant that a Dino would not be seen as, or indeed be, a budget Ferrari. But there is the possibility that Dino could be launched as a standalone brand, just as it was at one time in the Seventies. "You don't screw around with the interests of your customers," says Marchionne, admitting he hated the Porsche Boxster model because it was seen as a cheap Porsche. Dino was originally created to compete with Porsche's 911. Enzo reasoned that he didn't want to reduce the price of his more expensive models to compete with the more affordable German sports car. Ferrari could do good business in a lower-priced arena, but Marchionne is clear that he wouldn't chase sales at the expense of the brand. "I would never try to sell another 500 cars at the expense of the Ferrari name," he says. Related Video: Image Credit: Winfried Rothermel / AP Design/Style Ferrari Supercars Sergio Marchionne ferrari dino

Future Ferraris could be based off single, modular platform

Thanks to its imminent initial public offering, Ferrari sits at the precipice of being an independent sports-car maker for the first time in decades. With Sergio Marchionne still at the helm, expect the famous brand to push even harder to grow sales around the world. According to an investigation of the company's future by Automobile, the next-generation of Ferraris could ride on a shared, modular platform and embrace turbocharging even more. Modular underpinnings, like Volkswagen's MQB or Volvo's SPA, are hugely popular in the industry because they let automakers cut development time and share more parts among models. According to Automobile, Ferrari is prepping an aluminum space frame that could support front- and mid-engine models. The design would also allow electronics, suspension parts, and powertrains to be shared among the Prancing Horse's vehicles. The first Ferrari using this platform could be the next-gen California, which is predicted to launch around 2017. The more aggressively styled hardtop convertible could also have an entry-level version with a twin-turbo 2.9-liter V6, possibly shared with the Alfa Romeo Giulia Quadrifoglio. Contrary to previous rumors, Automobile reports that the Dino might not be getting this engine, but instead could pack a bespoke, 600-horsepower V6 behind the driver. The coupe would carry a price tag of around $200,000. Also, look for Ferraro to celebrate its 70th anniversary in 2017 with a car Automobile refers to as the LaFerrarina, because it would use the LaFerrari's platform for a grand-touring model. Related Video:

Get a load of these crazy European Nimrods

I've been attending the Geneva Motor Show for the better part of a decade, and it's become my favorite stop on the entire show circuit, in large part because of all the exotic automakers, coachbuilders and green startups. I also love the Palexpo's consistently mind-bending displays of tuners, who typically work exclusively on six-figure automobiles. Some offer subtle improvements and personalization programs, but most seem hellbent on being more outlandish and bizarre than the next, a room full of millionaire class clowns. More often than not, I spy something and think to myself "What kind of Nimrod would do that to a perfectly good ____ ?" This year, that rhetorical question is in fact a self-answering one.
The jokes, they write themselves.
But seriously, if you're wondering who would take a perfectly lovely Ferrari 458 Italia or a Lamborghini Aventador and affix a wild body kit of dubious aerodynamic and aesthetic merit at great extra cost (both to the car's MSRP and to its assuredly grenaded resale value), the answer could very well be Nimrod Elite Tuning, a newer high-end restyling house out of Slovakia. That last locational tidbit might also explain the company's unusual name, which is likely a nod to a mighty Biblical hunter (descendant of Ham and a king of Shinar, Nimrod is mentioned in Genesis and Chronicles) and not meant to be taken as a synonym for "idiot" or "moron."