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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

1964 Ferrari 250 LM expected to net $12-15 million at RM's NY auction

If you're one of the very fortunate souls that has $12 to $15 million burning a very large hole in your pocket, we've found the perfect way to liberate yourself from the burden of so much money - buy this Ferrari, which is being put up for auction. It's a supremely rare Ferrari 250 LM, the 24th member of a 32-car run, that rolled off the assembly line on what we imagine was a brilliant, sunny Italian summer's day in July of 1964.
Officially known as Chassis 6107, this 250 LM is rare because unlike its brothers, it wasn't originally bought to be a race car. Its first owner used it more or less as a toy, both around town and on the infamous Mulholland Drive, in California. After a pair of owners, it found its way into the hands of an Ecuadorian pair, who kicked off its racing career. Its best result was at the 1968 24 Hours of Daytona, where it finished eighth overall and first in class, although subsequent runs at Daytona and Sebring were less successful. Its most recent owner was a Japanese collector, who purchased the car in 1983 and has had it on display ever since.

Fiat Dino does a sexy Ferrari impression

In the modern industry, there's a clear distinction between Ferrari and its parent company, Fiat. Confusing the two is virtually impossible, although that wasn't always so. In the 1960s, the line between Fiat and Ferrari was still there, but it wasn't nearly so well defined, thanks to the addition of the Dino line.
And while we could essentially write a dissertation on Ferrari, Dino and Fiat, let's just say that it wasn't at all difficult to find a Dino-badged car that could still set your hair on fire. One such car from those halcyon days of Italian automotive production is the 1968 Fiat Dino Spyder, shown in the latest video from Petrolicious.
Now, this isn't the exotic, mid-engined Dino. Rather, this is a sporty, but humble, Fiat-badged convertible, that's a bit lesser known. Still, it's a truly gorgeous car, and this example, owned by Danny Soukup, is a prime specimen of that rare 1960s Italian car. Scroll down for the latest video from Petrolicious.