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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Touring displays Ferraris old and new at Villa d'Este

Arguably more than any other, Carrozzeria Touring Superleggera has long been a mainstay of the Concorso d'Eleganza Villa d'Este, and this year the coachbuilder chose to highlight its long history by showcasing two Ferraris: the first one it ever did and the most recent. The latter is the Berlinetta Lusso which Touring showcased at this year's Geneva Motor Show. A more subtle and elegant take on the visually aggressive Ferrari F12 Berlinetta, the Berlinetta Lusso is rebodied in handcrafted aluminum and carbon fiber and will be offered in a strictly limited run of five examples. The former, however, dates back a lot long than this past March. It's the 1948 Ferrari 166 MM Barchetta, one of the earliest Ferraris and the first (discounting the Auto Avio Costruzioni 815) that Touring was called on to clothe. The 166 Mille Miglia was the first car which Enzo Ferrari made in any serious numbers, but this particular show car wasn't just any example: this one was owned by Fiat chairman Gianni Agnelli. It's a fitting display from the carrozzeria that won the Design Award with the Disco Volante just two years ago, displayed the Mini Superleggera concept last year and has been part of the Concorso since 1931. Sadly for the Milanese outfit, though, the Berlinetta Lusso didn't win the coveted prize this year: that went to the Bentley EXP 10 Speed Six, which also beat out the SCG 003C, Magna Mila Plus, Aston Martin DBX, Lamborghini Asterion and Zagato Mostro. Related Video: THE FIRST AND LATEST FERRARI DRESSED BY TOURING PARADE AT CONCORSO D'ELEGANZA VILLA D'ESTE 2015 - A rare opportunity to see on stage the acclaimed Touring Berlinetta Lusso and Gianni Agnelli's Ferrari 166MM Barchetta Touring. - Touring Berlinetta Lusso competes for the Concept Cars and Prototypes Design Award. - The magnificent Barchetta owned by l'Avvocato enters the "Gentlemen's racers" class after regaining its authentic shape at Touring Superleggera restoration atelier. Touring Superleggera is embedded in the Concorso since the early editions, having debuted in 1931. The hall of fame includes, among many, the prizes assigned to Isotta Fraschini 8ASS spider, Alfa Romeo 6C 1750 Gran Sport Spider as well as Alfa Romeo 8C 2300 Spider Coupe, Pegaso Z102 Berlinetta "Thrill" and recently Alfa Romeo Disco Volante by Touring. Touring believes the Concorso is the ideal stage to showcase innovative prototypes, give rise to new stylistic trends, surprise and amaze the selected attendance".

Ferrari F150 Enzo-successor takes some loud laps at Fiorano

From recent spy shots to leaked information, we're starting to get a good idea about just how amazing the unnamed successor to the Ferrari Enzo will be, but now we've finally gotten to see some video of the car testing at the Fiorano Circuit in Italy. This video not only gives us an earful of the car's screaming engine and rumbling exhaust note, it also affords us a view of the car without its fish-face camouflage that it has been caught wearing recently.
The video shows the new supercar testing around the 12-turn, 1.877-mile track with an Enzo, and it is interesting to hear the differences between the 651-horsepower Enzo and its reportedly 950-hp hybrid successor. Scroll down to watch the newest Ferrari going through some track testing, and be sure to turn your speakers up.