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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari and Bentley make your living room as luxurious as your car

Short of parking your dream car in your living room, the second best petrolhead thing to do is craft a living room table out of an engine block, or to turn a junkyard luxury car rear seat into a fancy leather couch. Some people also take a racing seat and repurpose it as a desk chair or a gaming setup. But there are automobile manufacturers that want to bypass all that, offering car-related furniture as brand new items instead of putting the seats in cars first. Regarding desk chairs, it's Ferrari this time that wants to cater to a customer's office needs. The famed upholstery house, Poltrona Frau has created interiors for Ferraris since the 1980s, and now there's a specially designed office chair called the "Cockpit", trimmed in Poltrona Frau leather. The modular chair comes in two guises, "President" and "Exclusive", and the former features a high backrest, strongly resembling a racing car seat. The Exclusive version does without the backrest. Ferrari says that the materials, including carbon fiber are the same used to make car seats, and that the seats can be customized according to the customer's needs. The second set on offer is Bentley's new Home collection of furniture. The set has been designed by the architect Carlo Colombo, and it comprises several sofas, a chaise longue, tables, chairs, beds, cabinets and lamps. There are eucalyptus and maple woods used in the furniture pieces' construction, with the quilted leather making an easy mental connection with the similarly detailed interior of, say, the Bentayga. Of course, a Bentley furniture collection would seem out of place without a Bentley in the garage. Related Video: Featured Gallery Ferrari/Bentley furniture View 9 Photos Image Credit: Ferrari, Bentley Home Bentley Ferrari auto accessories

Stellantis and LG launch joint venture for North American battery plant

Stellantis has struck a preliminary deal with battery maker LG Energy Solution (LGES) to produce battery cells and modules for North America, as the world's No. 4 automaker rolls out its 30 billion euro ($35 billion) electrification plan. Global automakers are investing billions of euros to accelerate a transition to low-emission mobility and prepare for a progressive phase-out of internal combustion engines. Stellantis and LGES's joint venture will produce battery cells and modules at a new facility with an annual capacity of 40 gigawatt hours (GWh), the two firms said on Monday. No financial details of the deal were provided. The plant is scheduled to start production by the first quarter of 2024, with groundbreaking expected in the second quarter of 2022, the companies said in their statement. Its location is under review and will be announced later. Stellantis, formed in January from the merger of Italian-American automaker Fiat Chrysler and France's PSA, has said it wants to secure more than 130 GWh of global battery capacity by 2025 and more than 260 GWh by 2030. The batteries produced under the deal will supply Stellantis' U.S., Canadian and Mexican assembly plants for installation in hybrid and fully electric vehicles, supporting its goal of e-vehicles making up more than 40% of its U.S. sales by 2030. The company, whose brands include Peugeot, Fiat, Opel and U.S. best-sellers Jeep and Ram, earlier this year announced it would invest more than 30 billion euros through 2025 on electrifying its vehicle lineup. Stellantis has said it would build three battery plants in Europe and two in North America, including at least one in the United States. Intesa Sanpaolo analyst Monica Bosio said the deal was positive, and a further step ahead in Stellantis' electrification process. It comes weeks after Stellantis and its partner TotalEnergies agreed to open up their battery cell joint venture ACC to Daimler, to expand their European sourcing of battery cells. Stellantis is also targeting more than 70% of sales in Europe to be of low-emission vehicles by 2030, and aims to make the total cost of owning an EV equal to that of a gasoline-powered model by 2026. Related video: Green Plants/Manufacturing Alfa Romeo Chrysler Dodge Ferrari Fiat Jeep Maserati RAM Citroen Lancia Opel Peugeot Vauxhall Electric Hybrid EV batteries LG