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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari 488 GTB challenges that whole 'no replacement for displacement' thing [w/video]

You can't stand in the way of progress, even if you wanted to. And the current state of affairs in the automobile industry has everyone reaching for turbochargers. That includes even a company as famous for its wailing, high-revving supercars as Ferrari. The Prancing Horse marque has galloped in to the Geneva Motor Show this year on the back of the new 488 GTB. Replacing the 458 with its atmospheric 4.5-liter V8, the new 488 GTB packs a downsized turbo eight that may be smaller at 3.9 liters, but doesn't skimp on the power – now producing 661 horsepower and 560 pound-feet of torque to trump even the ultimate 458 Speciale. Compared to the new McLaren 675LT, the 488 packs almost as many horses but even more torque, and goes well beyond the Lamborghini Huracan by both measures. Even the new Audi R8 V10 Plus can't touch it. That's the kind of progress we can get behind, but there's more to the new 488 GTB than the turbocharged engine. It's also got revised electronics, updated bodywork, enhanced aerodynamics and a revised interior. Scope it out in our slideshow of live images from the floor of the Geneva Palexpo and in the video below. THE FERRARI 488 GTB – EXTREME POWER FOR UNIQUE DRIVING PLEASURE The innovative 8-cylinder berlinetta debuts at Geneva: new design, new engine and a plethora of patented solutions Geneva, 3 March 2015 – On its official debut at the Geneva Motor Show, the Ferrari 488 GTB sets a new benchmark for the sports car sector. Forty years on from the launch of Ferrari's iconic first-ever mid-rear-engined V8 berlinetta, the 308 GTB, the Ferrari 488 GTB opens a new chapter in the history of cars with this particular architecture. Credit for this achievement must go to the Ferrari 488 GTB's revolutionary proprietary solutions which deliver a car at the top of its class in terms of power output (670 cv) with engine and response times of just 0.8 and 0.06 seconds respectively. Sophisticated dynamic vehicle controls make this performance completely controllable even on the limit by drivers of all abilities, resulting in the unique driving pleasure that only a Ferrari can deliver. Ferrari drew extensively on its experience in both Formula One and endurance racing, bringing to the road the technology that delivered victory in two editions of the 24 Hours of Le Mans and the title in the WEC (World Endurance Championship).

F1 teams to test titanium skid plates to reignite spark in series

The 2014 Formula One season opened with one overwhelming complaint - the cars didn't sound right. It sapped the excitement, despite the fact that this season has seen a number of truly thrilling races (Bahrain, Spain and Montreal all come to mind). Attempts have been made to restore some of the audible thrill of the cars, although efforts have remained unsuccessful.
If F1 can't fix the sound of the cars, then other methods need to be considered to restore its self-perceived lack of excitement. One of those involves fitting titanium skid plates to the cars in a bid to reintroduce the sparks that were so prevalent in the sport's past.
Mercedes-AMG and Ferrari conducted initial experiments with the new skid plates during early practice sessions for the 2014 Austrian Grand Prix. Kimi Raikkonen and Nico Rosberg had the plates fitted to different locations of their cars, in a bid to see which created the most dramatic sparks. Considering the photos the tests, though, neither Mercedes' nor Ferrari's setup really seemed successful, which is why you're seeing Johnny Herbert and his 1989 Benneton B188 up top.