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5 highlights from the 2018 Petersen Automotive Museum Auction

From the avant garde exterior design to the collection of vehicles between the walls, the Petersen Automotive Museum in Los Angeles is one of the coolest car museums in the U.S., and possibly the world. Among several others, the Petersen has two featured exhibits, The Porsche Effect and Legends of L.A. But the museum has a different type of viewing coming up at which you could touch, or even buy, a variety of special vehicles. After hosting its SoCal auction on the coast in Santa Monica for several years, RM Sotheby's has moved the event to the more central location of the museum. In addition to several works of art, the auction which takes place the weekend of December 7, will show several dozens of blue-chip vehicles, chosen by RM Sotheby's 30 car specialists. After sorting through lots that range from microcars to new-age supercars, here are five of the highlights that caught our eyes. 1956 Ferrari 290 MM by Scaglietti Projected Value: $22,000,000-$26,000,000 Without question, this is the crown jewel of the entire show. As the eldest and most experienced of the 11 total Ferrari lots, its estimated value of $26 million is more than five times the values of the other five cars listed below combined. From the jump, Ferrari threw the 290 into the line of fire. Starting its life with a four-cylinder 860 Monza engine and a Tipo 520 chassis, its first race was the Mille Miglia. Peter Collins was behind the wheel and racing photographer Louis Klemantaski was his copilot. Ferrari took the top five spots in the race, with this car, chassis No. 0628, finishing second. It went on to see multiple races and took on multiple forms, including a V12 swap at one point. After switching through the hands of multiple owners, it was sent to Ferrari Classiche in Maranello, where it was restored to its form at the time of the 1957 12 Hours of Sebring. It retains its original chassis, original bodywork, and original transmission, and houses the V12 from its 290 MM spec. The restoration was completed in 2015, and the car remains in incredible shape today. 1971 Lamborghini Miura P400 SV by Bertone Projected Value: $2,100,000-$2,500,000 Simply put, the Miura is one of the most significant supercars, and therefore one of the most important cars, of all time. Its two-seat, mid-engined configuration seismically shifted what a performance could and should look like, and its V12 gave it the power to be the fastest car in the world when it debuted.

This '61 Ferrari 250 GT SWB could be yours for eight figures

The 250 GT SWB Berlinetta ranks among the most desirable of Ferraris, and this one has been under the same ownership for the last 47 years. Now it's coming up for auction. Chassis No. 2917GT served as the Prancing Horse marque's centerpiece at the 1961 Paris Motor Show, where it was displayed in light blue. Its first owner, however, only owned black cars, so he had it repainted. It changed hands a few times over the years, and was repainted in classic red somewhere along the way. That's the color it remains today. Its current owner is described as a well-regarded collector living in the Brittany region of France and has reportedly taken exceptional care of it, driving it regularly and bringing in the best mechanics to service it. But after nearly half a century in his care, he's letting it go. Artcurial will be handling its sale during the Le Mans Classic on July 9. We're waiting on word regarding how much the auction house expects it to sell for, but the records at Sports Car Market have similar examples selling in the past couple of years for upwards of $10 million. Given the apparent condition of this particular specimen, we don't doubt that it'll fetch top dollar. THE EX-PARIS MOTOR SHOW 1961 FERRARI 250 GT SWB BERLINETTA IN SAME OWNERSHIP FOR 47 YEARS – LE MANS CLASSIC, SALE 9 JULY 2016 – Paris – Artcurial Motorcars has raised its international profile in recent years by offering some of the world's rarest and most valuable cars at auction. The top ten most expensive cars ever to sell at auction include two cars from each of Artcurial Motorcars' last two Retromobile sales: the ex-Bardinon 1957 Ferrari 335 S Spider Scaglietti that sold on 5 February 2016 for 32.1Mˆ / 35.7M$ – a world record price (in ˆ and GBP) for a car sold at auction – and the 1961 Ferrari 250 GT SWB California Spider from the Baillon Collection that fetched ˆ16.3M / 18.5M on 6 February 2015. Artcurial Motorcars is also known for consigning important cars that are new to the market, a key feature of the star car in the next sale at Le Mans Classic on 9 July. The 1961 Ferrari 250 GT SWB Berlinetta #2917GT has been in the hands of the present owner some 47 years, and has had just five owners from new. This remarkable car was displayed new at the 1961 Paris Motor Show, presented in a light blue Azzuro.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.