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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Touring Superleggera Berlinetta Lusso makes us swoon [w/video]

For the past three years, we've been fortunate enough to have the folks at Carrozzeria Touring Superleggera bring something very special to the Geneva Motor Show: the Alfa Romeo 8C-based Disco Volante. First, it showed up in red (twice), and then last year, arrived in a very stunning shade of green. If we're honest, we were kind of hoping there'd be a further evolution of the Disco on display at this year's show, but then Touring unveiled the beauty you see here. Meet the Ferrari F12-based Berlinetta Lusso. What we really like about the Berlinetta Lusso is how closely it resembles the F12 on which its based, but with some rough edges smoothed out. Despite looking similar, almost the entire body is new, with smoother creases and more retro-inspired design cues. Honestly, to our eyes, it looks better than the Prancing Horse's original. Mechanically, it's pretty much all F12 underneath, right down to the screaming 6.3-liter V12 with 703 horsepower. We certainly don't have any complaints about that. Get a load of this beauty in the images above, and video below.

Ferrari 212 Barchetta highlights RM auction at Villa d'Este

While show-goers sip champagne and basque in the glow of some of the most beautiful classics and most notable concept cars at the Concorso d'Eleganza Villa d'Este, at the Villa Erba just down the shore, collectors bid on some of the most tempting automotive creations. And this year was no exception. Highlighting RM Sotheby's auction this year was a rare classic 1952 Ferrari 212 Export Barchetta. The Touring-bodied competition roadster from Ferrari's early days fetched an incredible ˆ6,720,000 – nearly $7.4 million at current exchange rates – to set a new record for that model. According to Sports Car Market, the previous record was held by a 212 Export coupe that sold for $3.2 million early last year. A Barchetta failed to sell for a high bid of $1.97 million in 2008, which just goes to show how far this auction raised the bar for the 212. Though it was by far the top lot of the day, it wasn't the only million-dollar sale of the day. Heck, it wasn't even the only million-dollar Ferrari sold. A quartet of Ferrari supercars – including a 288 GTO, F40, F50 and Enzo – each fetched seven figures, as did a 250 GT Berlinetta Lusso and a 250 GT Cabriolet. So did a Lamborghini Miura, a '73 Porsche 911 Carrera RS 2.7 and a '53 Fiat 8V Cabriolet, if you can believe it. Other notable lots included a 1949 Alfa Romeo 6C 2500 SS Villa d'Este Coupe, a '74 Lancia Stratos and a rare stick-shift Ferrari 599 HGTE. All told, RM Sotheby's racked up nearly $30 million in sales at its first European auction since merging and rebranding, selling 34 out of the 39 lots consigned, but that stunning 250 California Spider did not appear to be among them.