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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Jock Clear, Lewis Hamilton's race engineer at Mercedes, moves to Ferrari

The HR office at the Ferrari Formula One team has been exceptionally busy this year, and the churn hasn't ceased. Just this month under new team principal Mauricio Arrivabene – the third team principal in 2014 – lead designer Nikolas Tombazis and engineering director Pat Fry were let go, and tire performance expert Hirohide Hamashima will leave the team at the end of the year. Now there's another batch of HR paperwork to be completed, but this is a new hire to join Sebastian Vettel and Esteban Gutierrez: Jock Clear, Lewis Hamilton's performance engineer this season at Mercedes AMG Petronas. Clear will take over Pat Fry's vacant role as head of engineering, and brings a Driver's World Championship pedigree with him, having helped Hamilton to his second title and Jacques Villeneuve to his sole title in 1997 with Williams. He hasn't joined the Scuderia yet, though; Ferrari is still negotiating with Mercedes to "secure his services as soon as possible." Clear will work in a totally revamped engineering department and report to technical director and ex-Lotus F1 man James Allison. The last time Ferrari went an entire season without a win was 1993. The team has attempted to hedge expectations for 2015, Fiat CEO Sergio Marchionne saying, "I think hopefully within the next 12 months we will remove all the baggage of uncertainty that is going to plague at least the initial phase of 2015." Hope springs yet, though: when Arrivabene was asked what he'd be happy with next year, he said, "two or three wins." News Source: ReutersImage Credit: Mark Thompson/Getty Images Hirings/Firings/Layoffs Motorsports Ferrari F1

Ferrari reopens wind tunnel after 18-month refurb

Ferrari is not a company used to being behind the curve, but if you've been wondering how the Scuderia has lost so much territory on the Formula One circuit to a relative newcomer like Red Bull, part of the answer could come down to its wind tunnel.
Seriously, the wind tunnel? Yes, the wind tunnel. Aerodynamics play an increasingly vital role in F1 racing, and while Red Bull has one of the best in the business, Ferrari's hasn't been running right for some time now.
A year and a half ago Ferrari shut down the galleria del vento at its headquarters in Maranello, citing problems with "correlation" - that is, a major discrepancy between the results it got in the wind tunnel, in CFD computations and on the racetrack. Having narrowed the problem down, the Scuderia embarked upon a major overhaul. It's been using Toyota's facility in Cologne, Germany, in the meantime, but as team principal Stefano Domenicali put it, not having your own wind tunnel on premises "is like playing basketball with one hand behind your back." Now the renovations reportedly complete, however, and Ferrari will begin using its wind tunnel again next month.