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Ferrari looks to cut 20% total C02 emissions over 7 years

In the late 1970s, performance cars suffered a huge blow when the necessity for better economy and lower emissions crippled their power. It took nearly a decade for the horsepower to return. Today, we're in the middle of another push for greater vehicle efficiency, but don't expect another era of malaise this time. Instead, lightweight materials, turbos and hybrids mean that everyone can be happy. However, the pressure to clean up isn't just for the mass market, supercars must improve too, but Ferrari at least seems to be taking on the challenge in stride.
Ferrari Powertrain Director Vittorio Dini recently told Automotive News Europe that the Prancing Horse will improve its current average C02 emissions of 270 grams per kilometer by 20 percent by 2021, to reach about 216 grams of C02 per kilometer. To achieve these lofty ambitions, the company will exploit a relatively simple path. "In the future, all of our V8s will use turbos," said Dini said to ANE. Also, its V12s will use hybridization because it'll be a better choice for them compared to the heat of multiple turbos, he claimed.
The first steps of this strategy are already in front of us. The new California T ditches its naturally aspirated V8 in favor of a smaller displacement, more powerful turbocharged unit, and the LaFerrari is already using the hybrid V12. Dini's quote certainly lends some credence to the rumor that the 2015 refresh for the 458 Italia may use an even more powerful version of the California's turbo V8. With a new Ferrari model planned for each year between now and 2018, the Prancing Horse seems unperturbed by any threats posed by emissions.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

1956 Ferrari 250 Tour de France could fetch $11M [w/video]

Highly valuable and arrestingly gorgeous classic Ferraris come up for auction all the time. Most of them derive from the 250 series: GTOs, SWB Berlinettas, Lussos, Testa Rossas. And when they do, they almost invariably fetch big bucks. But there's something about this one that just stops us in our tracks. The long wheelbase, the simple but elegant lines, the French blue paintjob and minimalist racing livery.... That it happens to have an unsurpassed racing history only sweetens the deal, as we're sure collectors are bound to find out when bidding opens in Monterey next month. This 1956 Ferrari 250 GT Berlinetta Competizione was one of just 14 made, and one of just nine built by Scaglietti without the louvers on the remaining five Zagato-bodied examples. But what sets it apart is its racing history. It belonged to the legendary Marquis Alfonso de Portago, a Spanish nobleman and gentleman racer who rose to celebrity status in the early 1950s. Renowned for courting both women and danger, de Portago took to motor racing in 1953, proved a quick study, and was signed by Ferrari in '56. Portago drove this very car to victory at the notoriously challenging Tour de France, which included two hill climbs, six circuits, and a drag race over the course of six days. With his longtime compatriot and co-pilot Edmund Nelson (whom he befriended as a child living in New York's Plaza Hotel where Nelson worked the elevator) at his side, the Marquis dominated the event. So kicked off a series of four consecutive wins Ferrari would take at the famously grueling race, cementing this model's name as a result. The duo won a number of other races in this car, which proved practically undefeated in their hands. Tragically, Portago and Nelson were killed in a crash at the Mille Miglia mere months later, putting an end to their lives as well as that of the Italian road race. The car subsequently passed through the hands of a number of notable collectors on both sides of the Atlantic, underwent a ground-up restoration in the early 1990s, and has won top honors at numerous events, including Pebble Beach, Meadow Brook, and the Louis Vuitton concours d'elegance. It's now going up for auction for the first time in 23 years as part of RM Sotheby's array at Monterey this summer.