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Man orders LaFerrari for wife, dies before seeing gift delivered [w/video]

Ferrari has been profiling some of the 499 buyers of the LaFerrari in its official magazine, and the latest issue features Austrian-born Swiss artist Cornelia Hagmann. Her husband and Ferrari collector Walter Hagmann ordered a Rosso Corsa example of the supercar for Cornelia, but Walter passed away slightly more than a year ago, before it could be delivered. There's no reason to doubt that, as Ferrari says, her husband's gift is the car closest to her heart. The video above captures some behind-the-scenes moments during the photo shoot for the magazine, and there's a press release below with a few words about the article. We've also included a video below about another Swiss citizen, Ferrari collector, and LaFerrari buyer, Albert Obrist, whose love affair with the brand began when he went to the Grand Prix of Switzerland in 1951. An encounter with an artist and the car closest to her heart Maranello, 2th January 2015 – Cornelia Hagmann is an Austrian-born painter and sculptor that has made Switzerland her home for many years. Her wonderfully rich paintings are mostly of landscapes sumptuous with greenery and flowers. She does, however, have a second great passion: for Ferrari. This enduring fascination was sparked by her late husband, Walter Hagmann, a Swiss businessman and leading Ferrari collector, who unfortunately passed away a little over a year ago before the delivery of the magnificent Rosso Corsa LaFerrari he had ordered as a gift for his wife. In an interview with The Ferrari Official Magazine, Cornelia talks not just about her art but also her love of speed and the Prancing Horse. Plus, of course, her LaFerrari: "It's a real work of art: I could spend hours just staring at it...." This video features a few moments from the photo shoot that accompanies the interview.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Race Recap: 2013 Bahrain Grand Prix follows the template of this year and last [spoilers]

The sand, the wind, the penalties, the contact and the one crash - all of them collided to make the Bahrain Formula One Grand Prix a surprise affair from day to day and lap to lap. Oh, and did we mention the tires? Pirelli made a last-minute swap after the amusement park ride that the Chinese Grand Prix turned into with the soft compound tire, and brought medium and hard compounds to the desert. That didn't stop things from falling apart for some teams - literally - and that didn't stop the one team that seems to love the hard compound Pirelli tire.