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Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

'Ferrari' is an oft-banned search term in China, but why?

The Internet has been a boon for car enthusiasts; after all, information about any car ever made is available at a few taps of the keyboard, whenever you'd like. Unfortunately, some Chinese motor heads are not quite as lucky because state censors have been intermittently banning searches for Ferrari on the country's micro-blogging sites, according to Time.
The problem has nothing to do with Maranello's supercars; it's what they represent. The Prancing Horse has become the symbol for so-called "princelings," wealthy young Chinese who use their parents' privileges in the Communist elite to afford luxuries.
The first bout of censorship came in 2011 when the son of then-high-ranking politician Bo Xilai was spotted cruising around Beijing in a red Ferrari, a vehicle much more expensive than he should have been able to afford. It started trending on Chinese social media, and censors began blocking searches for Ferrari in the car's red color. The Italian brand was censored again briefly in 2012 when a Chinese investor crashed his Prancing Horse into two other cars in Singapore.

Ferrari replaces F1 boss with Marlboro exec

Ferrari just finished its worst Formula One season in decades, and if you're thinking heads are going to roll, you're right. In fact they already have, as team principal Stefano Domenicali was dismissed earlier this year and longtime chairman Luca di Montezemolo was axed just two months ago. Now Maranello has announced a new team principal, yet again. Instead of promoting from within, however, this time Ferrari has called in an outside executive – albeit one with whom it is intimately familiar. His name is Maurizio Arrivabene, and he's served as a senior executive at tobacco giant Philip Morris International, managing (among other areas) the Marlboro brand's sponsorship of the Scuderia. In that capacity he's been sitting on the FIA's Formula One Commission as the sponsors' representative since 2010, giving him a familiarity with how the series is run. In his new capacity as Managing Director of the Gestione Sportiva and Team Principal of Scuderia Ferrari, Arrivabene replaces Marco Mattiacci, who was called up to the post from his previous position as head of the North American office just eight months ago. Back then Mattiacci replaced a similarly under-performing Domenicali. The change may very well have come at the behest (if not insistence) of Philip Morris, which remains the team's main sponsor and is undoubtedly displeased with Ferrari's performance lately. It wouldn't be the first time. After all, Marlboro similarly brokered the deal that put Ron Dennis in charge of McLaren in the early 1980s. Mattiacci's swift replacement comes at the end of a disastrous season for the Scuderia. Following yesterday's season finale in Abu Dhabi, Ferrari finished fourth in the constructors' standings behind Mercedes, Red Bull and Williams. The last time it finished the championship in such poor shape was in 2010 when Felipe Massa was injured and the team scrambled to find a replacement. But even then it managed to win at least one race and land on the podium another five times. Fernando Alonso finished on the podium only twice this season while Kimi Raikkonen struggled further back. This year marked the first time Ferrari failed to win a grand prix since 1993, and even then Jean Alesi and Gerhard Berger managed more podiums than the team scored this season.