1997 Ferrari F355 Gtb Berlinetta on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Indian kids joyride in Ferrari F430

Cars and kids. A lot more people out there have both when they should probably have neither, and this is apparent with this latest video coming out of India. While we can't say for sure who these kids and this car beautiful Ferrari F430 belong to, it's at least the worst display of adult supervision we've seen since last month when two Russian parents let their 8-year-old daughter drive an Audi on snow- and ice-slicked roads.
A young boy who can barely reach the pedals drives up and down the public road with an equally young passenger drive the Ferrari while two adults (Dad of the Year behind the camera?) record the whole event. It seems almost silly to point out, but neither of the juveniles appear to have their seat belts on, as well. As bad as this person's decision making skills are to let a kid drive a car under these conditions, though, his video recording abilities are even worse. Scroll down to check out the video for yourself.

2014 Ferrari F12 Berlinetta

Most cardiologists and physiologists maintain that a human's maximum heart rate is calculated with a mathematical formula: subtract a person's age from 220. But some leading doctors are now questioning the established academics, which trace their origins back to 1970, claiming that a simple formula isn't accurate for people of all ages, in particular those who are older. Rather than endorse the time accepted calculation, this progressive group argues that maximum heart rate equals 208 minus 0.7 times age.
While medical science continues its debate, I recently discovered a more elementary approach that disregards age and physical condition, and it requires no math.
To reveal a human's true maximum heart rate, I propose strapping test subjects into the driver's seat of a Ferrari F12 Berlinetta and then firing up its ferocious V12.