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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Supercar 'Holy Trinity' raced at the track, drag strip, and to 186 mph

There was a time when we weren't sure if we'd ever get the Ferrari LaFerrari, McLaren P1, and Porsche 918 Spyder on the track together. Now, we've have a multi-part series dissecting how each supercar approaches all kinds of go-fast tasks. Supercar Driver (SCD) looks at their performances around the track, on the drag strip, and on a runway. SCD didn't get any help from the automakers, it used three cars all owned by one British gentleman, Paul Bailey. The first video has British Touring Car Championship driver Mat Jackson running all three around Silverstone. The second video takes the coupes to Santa Pod Raceway to run the quarter-mile. The third video runs them out to Bruntingthorpe Airfield for a drag race to 300 kilometers per hour (186 mph). We found that latter video especially interesting because SCD shows a graph of how fast each car hit speed marks, and it's interesting to see where the winner made up all of its time and the where the third-place getter lost its time. Nota bene, the McLaren is using its fly-paper sticky Pirelli P Zero Trofeo R tires. You'll find the first video in the series above, the second two videos below. If you still haven't had enough, then check out the Hyper 5 three-part series by Alejandro Solomon filmed at California's Thermal Raceway, starting with the Holy Trinity and adding the Bugatti Veyron Super Sport and Pagani Huayra. Chris Harris also did fantastic work around Portimao with the help of Marino Franchitti and Tiff Needell, with assistance from the factories. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ferrari McLaren Porsche Convertible Coupe Hybrid Luxury Special and Limited Editions Performance Supercars Videos porsche 918 spyder mclaren p1 ferrari laferrari

Race Recap: 2013 Indian Grand Prix mostly calm with chances of Championships

The smog around the Buddh International Circuit got so bad over the weekend that the FIA had to change the practice sessions. Then the soft tires that Pirelli brought to be the options were found to degrade so quickly that teams had to change their qualifying and race strategies. The only man it didn't seem to affect was - guess who? - Sebastian Vettel, who put his Infiniti Red Bull Racing on pole position.
Behind him came Nico Rosberg and Lewis Hamilton in the Mercedes-AMG Petronas, Mark Webber in the second Infiniti Red Bull and on medium tires, Felipe Massa in the first Ferrari, Kimi Räikkönen in the first Lotus, Nico Hülkenberg in the first Sauber, Fernando Alonso in the second Ferrari, and the McLaren duo of Sergio Perez and Jenson Button. The tire strategizing didn't work out for Romain Grosjean in the second Lotus, who didn't get out of Q1 after only running the medium compound tire and lined up 17th.
The Indian Grand Prix has been held twice and Vettel has led every single lap of both races. If nothing else, we knew there would be at least one new thing about this Indian Grand Prix: there'd be a lap not led by Vettel since he qualified on softs and would have to pit before Webber and Alonso who were both on mediums.