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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari dominant at high-priced RM Auctions' Monterey event

Of the 21 multi-million-dollar lots sold over RM Auctions' two-day Monterey event, the top six were Ferraris while the top four were members of the vaunted 275 family. In total, 13 of the 21 seven- and eight-figure entries bore the yellow shield and prancing horse of the Scuderia.
Two cars in particular wowed bidders at the Monterey event - the exceptionally rare Ferrari 275 GTB/C Speciale and a 275 GTB/4 that was originally owned by Hollywood legend Steve McQueen.
The GTB/C Speciale was the first of a three-car run. Ferrari originally planned on campaigning the new range as a GT complement to its prototype entries at Le Mans, although squabbles with the FIA limited its racing career. Still, the extremely rare nature of this car means another example probably won't be coming up for auction for several years. Considering that, the GTB/C's selling price of $26.4 million does make a bit of sense.

1967 Ferrari 275 GTB/4 is a love letter to Steve McQueen

There have been plenty of movie stars who've been into cars, but few genuine aficionados like Steve McQueen. The legendary King of Cool was known for driving his green Mustang and Porsche prototypes on the big screen, but in his private life, he loved his Ferrari.
There was, of course, his iconic 250 GT Lusso, but back in 1967, the actor and sometimes racer also bought a rare 275 NART Spyder. Sadly, that car was totaled a mere two days after he took possession, and there were no replacements available. So he bought this hardtop 275 GTB/4 instead.
Ferrari's Classiche department recently restored the car to pristine condition and RM Auctions sold it for over $10 million, but there's more to its story than its celebrity provenance and high hammer price. Listen to the guys who worked on it for McQueen tell the car's story in this latest video from the Aficionauto.