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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Watch the trailer for 'Ferrari 312B: Where the revolution begins' documentary

It's not often that a car gets to star in its own silver screen documentary, but the Ferrari 312B is doing just that, as the 1970-introduced Formula 1 car is being featured in Ferrari 312B: Where the revolution begins. The 312B launched a new era for the Italian marque. The B stood for "boxer," referencing the 180-degree 3.0-liter 12-cylinder engine, which replaced the preceding 312's 60-degree V12. The groundbreaking flat engine enabled the new car to have a lower center of gravity, which among other benefits, allowed more space for unhindered airflow above it. The body designs that graced the 312B were unconventional, earning one particularly nose-heavy-looking car the nickname "snowplow." As a dramatic story arc requires, the newly designed engine proved unreliable in its early guise, taking years of honing for it to be properly nailed. Racing legends Niki Lauda, Jacky Ickx, Jackie Stewart, Gerhard Berger and Damon Hill are among those to analyze the car and the years that turned Ferrari's fortunes around. The 1970 car even returns to the Monaco race track all these years later, having been overhauled by a team led by its original engineer – Mauro Forghieri. The documentary hits American theaters Nov. 17.

Ferrari stock sale pegged for October, or later

The Ferrari IPO is still coming, but it won't be before Columbus Day (Monday, October 12, that is), according to Fiat Chrysler Automobiles CEO Sergio Marchionne. The outspoken exec is blaming tax reasons for the fourth-quarter date, according to a report from Reuters. Marchionne said a full year needed to pass between FCA's October 13, 2014 Wall Street debut and any additional listing. This isn't the first delay in the Ferrari IPO. FCA was originally supposed to make a 10-percent offering of Ferrari during second or third quarter of 2015, before officially pushing things back to the third quarter of this year. Now, it's unclear if Ferrari will even go public before the dawn of 2016. Related Video: News Source: ReutersImage Credit: Marco Vasini / AP Earnings/Financials Government/Legal Chrysler Ferrari Fiat Sergio Marchionne FCA fiat chrysler automobiles