1994 Ferrari 348 Spider on 2040-cars

Auto blog

Ferrari GTC4 Lusso rights the FF's wrongs

Enamored as we may be with the idea, there's a good reason that more automakers aren't making shooting brakes these days. A three-door wagon (or elongated hatchback) is tricky to get right, stylistically speaking. The Ferrari FF might have come closer than most, but even the most dedicated of tifosi would have to admit it was a little awkward. The new GTC4 Lusso goes a long way towards setting that right. Sixteen feet long, to be exact. Unveiled here at the Geneva Motor Show, the GTC4 Lusso is not only better looking than its predecessor, but is more powerful and technologically advanced as well. Though Maranello is working on supplementing its V12s with hybrid assists and its V8s with turbos, the new Lusso still packs an old school atmospheric twelve. 6.3 liters now produce 680 horsepower and 514 pound-feet of torque (up from 651 hp and 504 lb-ft). The muscle is channeled to all four wheels, helping it reach 62 miles per hour in just 3.4 seconds and top out at 208 mph with privileged disregard for the conditions. There may be some compelling competition vying for the kind of money Ferrari will charge for the new Lusso, considering that the previous FF commanded a princely $300k. But nothing else (since the Jenson Interceptor) can offer the same combination of space and pace – and dare we say, grace. Beauty being in the eye of the beholder and all, choosing to take home a new GTC4 Lusso will still be a matter of personal taste – but that's a choice we wouldn't mind having to make. View 14 Photos This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Ferrari GTC4Lusso debuts at the Geneva Show: class-leading performance, versatility in all driving conditions, sublime elegance. Geneva, 1 March 2016 – The new Ferrari GTC4Lusso is Maranello's latest interpretation of the four-seater concept, which combines extraordinary performance in all driving conditions with sporty elegance and luxurious comfort for both driver and passengers alike. The GTC4Lusso's name references several illustrious predecessors, not least the 330 GTC or its 2+2 sister model, the 330 GT, as well as the 250 GT Berlinetta Lusso, which married extreme performance with stylish design and sophisticated materials and craftsmanship.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Chris Harris reviews his personal, two-year-old Ferrari FF [w/video]

Here's the kind of take you don't get too often. In fact, it hardly ever happens. Fan favorite Chris Harris has wanted a Ferrari FF since he saw it for the first time, but he couldn't get his bank account to comply with his desires. So he waited a couple of years for the price to come down, and found a specimen he could talk himself - and Ferrari Finance - into: a 2012 in Tour de France Blue with tan leather and 6,000 miles for the 'What, me worry?" price of 160,000 pounds ($249K US). Harris said that after putting 45,000 pounds down, his monthly payment is 1,400 ($2,177 US) pounds per month. He also said, "Sometimes you just have to do stupid things because you want to do stupid things." Five months in, Harris has no regrets, and in the beginning of the review he gets to one of the primary points that makes us fall in love with cars that can never be exploited on public roads: They make you feel equal parts badass and beastly and baronial at every speed. Or as Harris puts it, it's a "frankly ridiculous motorcar." In the best way. Check out his always-compelling take in the video. Related Gallery 2013 Ferrari FF: Review View 35 Photos News Source: Chris Harris on Cars via YouTubeImage Credit: Copyright 2014 Drew Phillips / AOL Ferrari Hatchback Luxury Performance Videos chris harris ferrari ff