1993 348 Tb Speciale Only Blue One In The Series, Sera Blue (#45 Of 100) on 2040-cars

Auto blog

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.

Can the Dark Knight pull off Enzo Ferrari?

Christian Bale is taking another role where he gets to be in close contact with cool cars. The former Batman has reportedly been cast as Enzo Ferrari in a biopic about the legendary automotive figure that's being directed by Michael Mann, according to Deadline Hollywood. Production is set to begin next summer. The film allegedly takes place in 1957 and is possibly related to the fatalities of 11 people that year in a Ferrari crash at the Mille Miglia. According to Road & Track, the story also might be based on the book Enzo Ferrari: The Man, The Cars, The Races, The Machine. Mann has been trying to get the tale of the sports car magnate made for years, and had previously been negotiating to direct a movie adapting the book Go Like Hell about Ford and Ferrari's epic rivalry at Le Mans in the '60s. Bale's casting seems like a challenge, though. The British actor certainly doesn't look much like Ferrari. Also, he's currently 41, whereas il Commendatore was 59 in 1957. Mann's film already has challenger, too. Robert de Niro is also developing a Ferrari biopic in Italy, and he's taking the starring role. That movie would reportedly tell the story of the sports car company from its founding through Enzo's death in 1988. Here's hoping both of them make it to theaters; the auto industry titan's life is plenty fascinating enough to support more than one big-screen tale. Related Video: