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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari vetoes F1 engine supply cost cap

The costs associated with competing in Formula One are enormous. In addressing the problem, the FIA has proposed a number of measures aimed at reducing those expenses. But while most of the teams are apparently on board, one key player has exercised its veto to defeat the initiative. The issue came up at a recent meeting of the Formula One Strategy Group, where the participating parties discussed implementing a global cost ceiling, amending the regulations in order to drive down costs, and increasing the standardization of common parts. However one of the most concrete steps would have seen the FIA institute a maximum price which engine suppliers could charge independent teams for their power units. The issue was put to a vote, which the FIA reports passed with a "large majority." But Ferrari vetoed the measure, exercising the right accorded to it under the governing regulations – a step which the FIA will not contest. With its cost-cap measure defeated, the governing body has confirmed its intent to move ahead with proposals to bring in an outside engine supplier that will provide motivation to independent teams at a lower cost. As we recently reported, the price associated with securing power units from suppliers like Mercedes, Renault, and Ferrari, typically costs teams as much as $30 million per season – a solid two or three times what they cost in the previous V8 era. One of the leading contenders at this early stage to supply those low-cost power units is Cosworth. The British firm has long participated in the championship as an engine supplier, stepping back from the sport only recently. However other companies could enter a bid for the contract as well. A French outfit called PURE run by former BAR-Honda team principal Craig Pollock began development of an engine package back in 2011. BMW and Toyota both supplied V8 engines until a few years ago, while independent outfits like Mecachrome, Mugen, and TAG have also prepared F1 power units based on engines developed by major manufacturers. 26.10.15 FIA FORMULA 1 WORLD CHAMPIONSHIP - COST REDUCTION The FIA has studied cost reduction measures for teams participating in the FIA Formula 1 World Championship which were not conclusive, including: - a global cost ceiling, - a reduction in costs via technical and sporting regulations, - an increased standardisation for parts.

Ferrari 400 Superamerica fetches record $7.6 million at auction

RM Auctions and its new partners at Sotheby's are no strangers to setting records at classic car auctions – especially when it comes to Ferraris. And now they've set another with the sale of this gorgeous 1962 Ferrari 400 Superamerica SWB Cabriolet. Sold as part of the father-and-son Paul & Chris Andrews Collection last weekend, chassis number 3309 SA fetched a whopping $7,645,000. That's a fair bit more than the similar, green over red, open-headlight example which the same auction house sold just a couple of months ago for $6.38 million, and far outstrips the $4,070,000 paid earlier this year at Gooding & Co.'s Scottsdale auction for a white Aerodinamico coupe. A 1963 Ferrari 400 Superamerica LWB Coupe Aerodinamico also sold for $2.86 million at the Andrews Collection sale. Succeeding the earlier 410 Superamerica, the 400 Superamerica was the Bugatti Veyron of its day: extremely expensive, exceedingly rare, and incredibly fast. Only 47 examples were made, seven of which were bodied by Pininfarina, and this was the last of them: a convertible with removable hard top and covered headlights. This was the show car which Ferrari exhibited at both the Geneva and New York auto shows upon its completion, originally in red over tan, before its first owner took it to the Bonneville Salt Flats. It subsequently bounced between a few owners over the following decades, undergoing restorations along the way and picking up numerous awards. It most recently served as the centerpiece of the Paul and Chris Andrews Collection in Fort Worth, TX, which RM Sotheby's liquidated over the weekend. The Superamerica was, of course, the top lot sold, but far from the only one: the auction featured another 15 seven-figure lots, including Packards, Duesenbergs, and more. All told, the event brought in a massive $53,887,585, setting a new record for a private automobile collection auction after every one of the lots sold.