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Dubai police add Ferrari FF to keep Lambo company

Thu, 18 Apr 2013

Supercars are a sulky lot by nature. Leave them to their own devices and they'll quickly grow despondent. That's why so many owners have more than one exotic in the stable. The Dubai Police seem to have caught on to that fact, having just added a Ferrari FF to help keep the force's new Lamborghini Aventador company. The duo will patrol the city's more affluent regions to promote the area's image as a mecca for money.
Mission: accomplished.
Of course, the Dubai PD certainly isn't the first law enforcement agency to adopt flashy cruisers, and car gods willing, it won't be the last. There was the Nissan GT-R gussied up for police duty, as well as the Lamborghini Gallardo LP560-4 and the Mitsubishi Evo X, but we have to say the DPD certainly has the most lust-worthy stable at the moment.

Why newly independent Ferrari may be forced into fuel-efficient cars

Tue, 04 Nov 2014

The repercussions from Ferrari's pending transition into an independent automaker won't be understood for some time, but one of the biggest consequences could be that the iconic Italian marque will be forced into building more fuel-efficient vehicles.
As Wired points out, while Ferrari built fewer than 7,000 cars in 2013, its status as a public company could trigger pressure from shareholders to build more six-figure supercars and grand tourers. In turn, doing so could lead the company afoul of US Corporate Average Fuel Economy standards, which dictate that any company that sells over 10,000 vehicles needs to maintain a certain fuel economy average across its fleet or risk fines.
With arguably its most popular model, the 458 Italia, hitting just 17 miles per gallon on the highway and its most efficient model, the turbocharged California T, stuck at 18 mpg, Ferrari isn't in a great place to hit the government's mandates (which are somewhat convoluted as Wired explains). The gist of the situation is that Ferrari will either need to continue limiting the number of vehicles it sells each year - a move that's certain to upset shareholders and irk its boss, Sergio Marchionne - or radically improve the fuel economy of its cars at the risk of performance. Rock, meet hard place.

Ferrari production to increase under Marchionne

Sun, 14 Sep 2014

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.