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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Touring's rebodied Ferrari F12 Berlinetta Lusso leaks ahead of Geneva debut

The F12 Berlinetta is, in this writer's estimation, one of the best-looking Ferraris and among the most striking automobiles on the road. But its aggressive lines, even the most die-hard fan would have to admit, may not be to everyone's taste. Like that of the customer who likely commissioned Carrozzeria Touring Superleggera to rebody this particular example. Called the Berlinetta Lusso, this coachbuilt F12 recalls a time when the 250 GT – ostensibly the F12's progenitor – was offered in performance-focused SWB guise and as the more elegant Lusso model. It bears certain obvious links to the stock version – particularly the headlights and front air vents – but takes a decidedly more graceful approach that starts to remind us more of a two-seat version of the 612 Scaglietti, especially in that shade of blue and with those wheels. As these images just surfaced, we'll have to hold on for its official debut at the Geneva Motor Show this week to delve into the full details. But chances are that Touring didn't find it necessary to tinker much with the F12's 6.3-liter V12 and its 730 horsepower, much as it has apparently left the interior largely in tact.

Ferrari FF coupe plans found in European patent application

The FF is quite a departure for Ferrari - it's the company's first hatchback and all-wheel-drive vehicle - so it isn't surprising that it rubs some people the wrong way, even if the car itself is very good. Well, judging from these patent drawings of what looks like a FF coupe filed with the Office for Harmonization in the Internal Market (OHIM), Ferrari has plans to build one.
We're not sure if Ferrari is planning a production run, however, and it's very possible this is a one-off special being built for a very rich customer, a la Eric Clapton and his 458 Italia. Patent drawings of Clapton's special 458 were filed with OHIM before it was finished, as well.
We think the regular FF is a good-looking car as is, but would welcome a coupe version if it looked like the one in these drawings. It could be a great alternative to the F12 Berlinetta for people who want all-wheel drive and a lower profile.