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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Driver, track worker survive horrific Ferrari 458 crash at Suzuka

Two people are lucky to be alive after a brutal crash during a recent Ferrari 458 Challenge event in Japan. Driver Shigeru Terajima lost control of his machine on the Suzuka Circuit start/finish straight, left the course at nearly 200 miles per hour and struck the inside wall where a corner worker was standing and monitoring the race. The 458 immediately disintegrated, sending bits of carbon fiber bodywork, suspension components, wheels and tires scattering into the infield and across the race course. The passenger cell spun through the air before coming to a stop on its roof.
Miraculously, both Terajima and the corner worker survived the incident. While the driver was transported to a local hospital in serious condition, he's expected to make a full recovery. The track worker, meanwhile, saw the incident coming and dove out of harm's way at the last possible moment, saving him from the brunt of the impact. You can watch an observer's frightening footage of the Ferrari crash by scrolling below.

Haas F1 names Esteban Gutierrez second driver

The 2016 Formula 1 grid is nearly complete with the announcement that Esteban Gutierrez will join the Haas F1 Team. To make the most of the signing the Mexican's appointment was announced during the Mexican Grand Prix weekend, and if the crowds at the grand prix are anything to go by then Haas can count on an instant and large fan base as of right now. The 24-year-old Gutierrez will drive alongside Romain Grosjean, who was announced at the end of September at Haas' US base in Kannapolis, North Carolina. Gutierrez spent a little more than two years as a test and reserve driver for Sauber, plus another two years as a Sauber race driver in 2013 and 2014 before being let go at the end of last year and signing on as a Ferrari test and reserve driver. Haas' relationship to Ferrari and Gutierrez' local fans made him - politically, at least - a viable candidate. Manor is expected to be the only team that might have vacancies, but with recent upheavals there it's yet to be seen if they'll make the grid next season. The press release below has more information on the Haas F1 Team signing. Related Video: Haas F1 Team Names Gutierrez to 2016 Race Seat MEXICO CITY (Oct. 30, 2015) – In a press event inside the main lobby of the Soumaya Museum, Haas F1 Team founder and chairman Gene Haas named Mexican driver Esteban Gutierrez to a race seat with his team when it makes its 2016 debut in the FIA Formula One World Championship. Gutierrez will race alongside driver Romain Grosjean, who was previously announced by Haas on Sept. 29 in a press conference at the team's U.S. headquarters in Kannapolis, North Carolina. Haas F1 Team is the first America-led Formula One team in 30 years. The 24-year-old Gutierrez is currently the third driver at Scuderia Ferrari, the technical partner of Haas F1 Team. Gutierrez joined Scuderia Ferrari in 2015 after spending the 2013-2014 seasons with the Ferrari-powered Sauber F1 Team. "I got to know Esteban through our relationship with Ferrari, and after looking at the success he's had to earn his role there, it became clear he was an excellent choice for our race team," Haas said. "He's young and hungry, but not inexperienced. His two years running a full F1 schedule has given him some very good race experience, and having spent this season at Ferrari as their third driver allowed him to see firsthand the methodology that makes Ferrari such a power in Formula One. "We're very happy to have Esteban as a part of our race team.