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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari wants to provide Red Bull with its own engines

Ferrari is proposing a different sort of arrangement that could provide Red Bull with the engines it needs to continue competing in Formula One. Rather than sell the team the same engines its own competition department uses, the Maranello outfit suggests creating a separate engineering program for Red Bull to get its own engine package. The issue of where Red Bull will get its engines has been looming over the paddock for several months. Though its current partnership with Renault yielded four straight world championships, the relationship has gone sour over the last couple of years as performance has dropped off. That has left Red Bull looking for a new engine supplier, but with Ferrari, Mercedes, and Honda all powering their own entries, none have been particularly keen to motivate Red Bull. A proposal to bring Volkswagen into the sport in partnership with the team fell apart in the wake of the diesel emissions scandal. And while the FIA may be moving ahead to bring an independent engine supplier into the series, that doesn't look likely to take shape in time for next season. Ferrari – like Mercedes and McLaren-Honda – says it won't simply hand one of its chief rivals the same engine package as it uses itself. But speaking to Motorsport.com at Ferrari's Finali Mondiali event at Mugello this weekend, Sergio Marchionne proposed a different course of action. That would involve making the building blocks of Ferrari's power unit, along with the wealth of its engineering talent, available to Red Bull for the team to plot its own engine development program in parallel to Maranello's own. The Ferrari chairman (and Fiat Chrysler chief) says he has already raised the idea with Red Bull chief Dietrich Mateschitz and his racing adviser Helmut Marko. If it does work out, we could potentially see Ferrari setting up similar programs with its other customer teams. Those currently include Sauber and Marussia, and Haas and Toro Rosso could soon join the mix as well. Adding Red Bull would mean that over half of the grid would be powered by Ferrari engines as soon as next season. Related Video: News Source: Motorsport.comImage Credit: Red Bull Motorsports Ferrari F1

Ferrari begins releasing official teasers for new supercar

Regardless of what it will be called, the successor to the Ferrari Enzo will be unveiled next week in Geneva, and like many other automakers, Ferrari will apparently be giving us a slow strip tease of the all-new hybrid supercar.
We've already seen a couple shadowy images of the car's face and rump, but the new shots - provided courtesy of the Ferrari Facebook page - are starting to show us some detail.
The only problem is that we don't exactly know what details we're looking at. In the shot above, that curvy, red real estate could belong to any number of body panels, while the second new teaser shows the Ferrari prancing horse logo with no indication of where on the car it'jk, s located.