1986 Ferrari 328 Gts Quattrovalvole Coupe 2-door 3.2l < No Reserve > on 2040-cars

Auto blog

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Track lapping in Ferrari's new 488 GTB

With the floodgates opening on impressions about Ferrari's latest 488 GTB, Chris Harris is the latest person to climb into the driver's seat and give his initial opinions on the Prancing Horse's latest turbocharged effort. The 488 GTB is a hard vehicle to pin down, though. It looks vaguely like the naturally aspirated 458 but practically every component is thoroughly revised. While the headline-grabber is the 660-horsepower, 3.9-liter, twin-turbocharged V8 that's positioned behind the driver, the coupe also benefits from new adjustable dampers, upgraded brakes, and more. To figure things out, Harris laps the Prancing Horse around the track and eventually moves to some tight, Italian backroads. Of course being a video from Chris Harris on Cars, you can expect some big, smoky slides in addition to erudite thoughts on this Ferrari with forced induction.

2015 Ferrari LaFerrari [w/video]

What a year it's been for enthusiasts who love high-performance, higher-dollar automobiles. The past twelve months or so have been consumed with the three horsemonsters of today's hybrid hypercar enlightenment: the Porsche 918 Spyder, the McLaren P1 and the Ferrari LaFerrari. Getting into just two of the three would be better than a lump of coal in one's stocking come holiday time, but for me, it'd still leave things feeling sadly incomplete, gnawing from within 'til the end of days.
Getting the call from Maranello, therefore, was even more fortunate and satisfying. The 918 Spyder - the only seriously green hybrid of the trio - shook me up with its sophisticated menu of technologies. The McLaren P1 remains more of a true hypercar than the Porsche, what with its e-motor designed to boost the lightweight beast to supernatural speeds above any terrestrial concerns like fuel efficiency. And now it's time for the Italian with the funny name, LaFerrari. No mistake about it: I've been waiting all year for this car a little more than I've been waiting for the other two.
This run of hypercars built up over the year like a famous three-part opera: The enthralling start of the drama sitting in the Porsche 918, tear-assing the heavier green dart around a track in Spain; then on to the UK with the lightness and quick heart of the biturbo V8 in McLaren's track-inspired P1, and it was all to be topped-off at Fiorano with the LaFerrari, fit for a Wagnerian finish.