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Alfa Romeo returns to F1 racing by sponsoring Sauber for 2018

Doesn't it feel good to see the Alfa Romeo emblem proudly displayed on a Formula One car again? It's been 30 years since Alfa Romeo had anything to do with F1 cars, as in the late '80s the manufacturer supplied engines to Ligier and Osella. Alfa Romeo even developed the first modern Formula One V10 engine, but that ended up in a 164 Procar instead of Ligier race cars. After a 30-year hiatus, it was announced in late 2017 that Alfa Romeo's brand would return to F1 racing by sponsoring Sauber. There isn't an Alfa Romeo engine in the 2018 Sauber C37, as it uses a current Ferrari power unit instead and Alfa Romeo's involvement is strictly about FCA's sponsoring the Swiss racing team. The drivers for 2018 are Charles Leclerc and Marcus Ericsson. Jorg Zander, Sauber's technical director, says: "The car philosophy is much different to that of the C36. The aerodynamic concept has changed significantly, and the C37 has several new features in comparison to its predecessor. We are positive that the new concept offers us more opportunities and will help us to make improvements during the course of the season. The 2018 Ferrari engine will also give us a boost in terms of our performance. We hope that we will make progress with the C37 and that we are more competitive compared to 2017." Related Video: Featured Gallery 2018 Alfa Romeo Sauber F1 Image Credit: Sauber F1 Team Motorsports Alfa Romeo Ferrari Racing Vehicles F1 FCA

2016 Italian Grand Prix race recap

The Italian Grand Prix at Monza is called the Temple of Power. Furthermore, the winning driver in Italy started on pole in 13 of the last 16 years, and only one driver in that time has won the Italian GP from behind the front row of the grid: Rubens Barrichello in 2002 and 2009. By this point in the current Formula 1 season (era?) we know what it means when a track emphasizes both power and pole position: Mercedes-AMG Petronas. The Silver Arrows locked out the front row with Lewis Hamilton on pole. A poor start prevented the Briton from capitalizing on the advantage, so teammate Nico Rosberg and four other drivers swept by him before the end of the second turn. Mercedes would later say a clutch issue caused Hamilton's botched start, but that didn't help the man who'd just fallen to sixth place. Rosberg got about two laps of television coverage on his way to an unbothered victory ahead of Hamilton. Ferrari made Hamilton's second-place finish easier by sticking to a two-stop strategy; both Mercedes drivers pitted once. We aren't sure why Ferrari didn't at least attempt a one-stopper once Sebastian Vettel and Kimi Raikkonen had been gifted second and third on track. A pit stop took about 23 seconds from entry to exit and Vettel finished third, six seconds behind Hamilton. Raikkonen finished fourth, another seven seconds behind Vettel. Perhaps the Scuderia's tire usage wouldn't allow longer stints, but we'll never know. Daniel Ricciardo wielded his Red Bull like a scalpel to make an impeccable pass on Valtteri Bottas in the Williams and take fifth place. Ricciardo, trailing another Italian province behind, somehow closed the gap on Bottas in just the braking zone of Turn 1, pulling alongside near the apex without locking a wheel on entry nor running wide on exit. Bottas claimed sixth ahead of Red Bull's Max Verstappen, Sergio Perez in the Force India, Felipe Massa in the second Williams, and Nico Hulkenberg in the second Force India sealing the top ten. Monza did spring a few on-track surprises. Esteban Gutierrez drove Haas F1 into Q3 for the first time this season, the Mexican setting the sixth-best time in Q2. Manor Racing planned for Monza all season, Pascal Wehrlein repaying the effort by qualifying 13th. Fernando Alonso pitted his McLaren on Lap 50 of the 53-lap race for a set of super soft Pirellis, then set the fastest lap. It's Honda's first fastest lap since 1992. The biggest moments happened off the track.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.