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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Ferrari looks to cut 20% total C02 emissions over 7 years

In the late 1970s, performance cars suffered a huge blow when the necessity for better economy and lower emissions crippled their power. It took nearly a decade for the horsepower to return. Today, we're in the middle of another push for greater vehicle efficiency, but don't expect another era of malaise this time. Instead, lightweight materials, turbos and hybrids mean that everyone can be happy. However, the pressure to clean up isn't just for the mass market, supercars must improve too, but Ferrari at least seems to be taking on the challenge in stride.
Ferrari Powertrain Director Vittorio Dini recently told Automotive News Europe that the Prancing Horse will improve its current average C02 emissions of 270 grams per kilometer by 20 percent by 2021, to reach about 216 grams of C02 per kilometer. To achieve these lofty ambitions, the company will exploit a relatively simple path. "In the future, all of our V8s will use turbos," said Dini said to ANE. Also, its V12s will use hybridization because it'll be a better choice for them compared to the heat of multiple turbos, he claimed.
The first steps of this strategy are already in front of us. The new California T ditches its naturally aspirated V8 in favor of a smaller displacement, more powerful turbocharged unit, and the LaFerrari is already using the hybrid V12. Dini's quote certainly lends some credence to the rumor that the 2015 refresh for the 458 Italia may use an even more powerful version of the California's turbo V8. With a new Ferrari model planned for each year between now and 2018, the Prancing Horse seems unperturbed by any threats posed by emissions.

Ferrari to keep CEO Amedeo Felisa post spin-off

Ferrari is undergoing a big shakeup, and not just on the Formula One racing grid. It's just parted ways with its longtime chairman, is being spun off from the rest of the Fiat Chrysler Automobiles group and will soon launch its initial public offering on the stock market. But one thing it's not about to change at this point is its CEO. Speaking to journalists in Milan this past Friday, FCA chairman John Elkann said, "There will be no CEO change," indicating that the job of chief executive Amedeo Felisa is secure for at least a while longer. After two decades at Alfa Romeo, Felisa joined Ferrari back in 1990, was named general manager in 2006 and chief executive in 2008. In that capacity, he's always reported to company chairman Luca di Montezemolo, whose place was recently taken by Sergio Marchionne. It remains unclear, however, just how directly involved Marchionne will remain in the Prancing Horse marque, especially after the spin-off, and what that would mean for Felisa. In launching the IPO, Ferrari could institute a loyalty scheme that would award additional stake to the company's oldest and largest shareholders – which would only further entrench the holdings of the Agnelli family which Elkann heads and which stands to become the largest stakeholder in Ferrari after its separation from the rest of the group.