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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Take a video tour of the Ferrari F12 TdF's V12 engine

Ferrari's transformation of the F12 Berlinetta from a handsome GT into a road-devouring monster – the F12 TdF – seems impressive. To make sure the engine has a wail to match the threatening exterior, the Italians massaged the 6.3-liter V12 up to 769 horsepower and 520 pound-feet of torque. It now redlines at a screaming 8,900 rpm, and propels the coupe to 62 miles per hour in just 2.9 seconds. This new video takes viewers inside the upgraded mill to illustrate how these improvements were made. Among the host of changes, the intake receives variable-geometry intake trumpets. Even in his computer-animated video, they're amazing to watch in action. Ferrari has some other tricks too, though. Let the company show you the benefits of all the tweaks in this clip.

2014 Ferrari F12 Berlinetta

Most cardiologists and physiologists maintain that a human's maximum heart rate is calculated with a mathematical formula: subtract a person's age from 220. But some leading doctors are now questioning the established academics, which trace their origins back to 1970, claiming that a simple formula isn't accurate for people of all ages, in particular those who are older. Rather than endorse the time accepted calculation, this progressive group argues that maximum heart rate equals 208 minus 0.7 times age.
While medical science continues its debate, I recently discovered a more elementary approach that disregards age and physical condition, and it requires no math.
To reveal a human's true maximum heart rate, I propose strapping test subjects into the driver's seat of a Ferrari F12 Berlinetta and then firing up its ferocious V12.