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The first $2.5M Ferrari F60 America arrives in Palm Beach

There's a rather happy-looking individual in Palm Beach today. And well he should be. After all, he just took delivery of the very first Ferrari F60 America. Can't remember the F60 America? We can hardly blame you, seeing as how it has been well over a year since Ferrari first unveiled it in Beverly Hills back in October 2014. It's not the successor to the F40 and F50 as the name might suggest – that role having already been taken by the Enzo and LaFerrari – but rather a special take on the F12 Berlinetta. It features a unique roadster bodystyle, an evocative (if not downright retro) blue and white NART livery, and the 6.3-liter V12 in 730-horsepower spec that would later appear in the F12 TdF. It's a worthy successor, in short, to previous front-engined V12 roadsters from Maranello, like the 550 Barchetta, 575 Superamerica, and 599 SA Aperta. The Prancing Horse marque set out to build only ten examples, each destined for these shores, in celebration of Ferrari's 60 years in the US market. Despite the shocking $2.5 million sticker price, all of them were spoken for before it was even unveiled. The first was finally delivered on Monday to its eagerly awaiting owner during the 25th annual Palm Beach Cavallino Classic, in front of some of the country's top Ferrari collectors and aficionados. The first F60 America consigned Palm Beach, 25th January – The first F60 America was delivered this weekend to the delight of a discerning crowd of Ferrari collectors and enthusiasts during the 25th annual Palm Beach Cavallino Classic. This strictly limited-edition car, which was produced to commemorate the 60th Anniversary of Ferrari in America, is the first of just ten to be delivered nationwide. The car pays homage to American clients' great passion for both the V12 engine and open-top driving. The F60 America's bodywork adopts the classic North American Racing Team livery, and the special Ferrari 60th Anniversary Prancing Horse badge on the wheelarches appears on the tunnel in the cockpit. This beautiful example in Blu Nart livery – Bianco Italia looked instantly at home under the azure Florida sky. Featured Gallery Ferrari F60 America: First Delivery News Source: Ferrari Ferrari Car Buying Convertible Supercars ferrari f60 america

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari recalling 814 models from 2015 for airbag problem

Recalls from small-volume, high-end automakers like Ferrari are fairly rare, but the Prancing Horse issued a safety campaign to repair 814 vehicles in the United States due to a potential problem with the driver's side airbag module. The issue covers the 2015 editions of the 458 Italia, 458 Spider, 458 Speciale, 458 Speciale A, California T, FF, F12 Berlinetta, and LaFerrari. The affected examples have build dates from Dec. 19, 2014, to April 29, 2015, but this isn't every MY2015 vehicle in the country. According to the announcement by the National Highway Safety Administration (here as a PDF), these Italian supercars might have a "relevant combination of insufficient gluing of the leather on the driver's side airbag cover and the possible rotated installation of the driver's airbag cushion in the airbag module." In the event of a deployment, the safety devices might come out turned from where they are supposed to be. This issue could cause an increased risk of injury in a collision. In the NHTSA documents, Ferrari reports that it believes the chances of these rotated deployments are low. For drivers' safety, dealers will still replace the affected airbag module with a new one. Owners will start having their supercars fixed around July 30. RECALL Subject : Improperly Assembled Drivers Air Bag Report Receipt Date: JUL 07, 2015 NHTSA Campaign Number: 15V433000 Component(s): AIR BAGS Potential Number of Units Affected: 814 All Products Associated with this Recall Vehicle Make Model Model Year(s) FERRARI 458 2015 FERRARI CALIFORNIA T 2015 FERRARI F12 BERLINETTA 2015 FERRARI FF 2015 FERRARI LAFERRARI 2015 Details Manufacturer: Ferrari North America, Inc. SUMMARY: Ferrari North America, Inc. (FNA) is recalling certain model year 2015 Ferrari 458 Italia, 458 Spider, 458 Speciale, 458 Speciale A, California T, FF, F12 Berlinetta, and LaFerrari vehicles manufactured December 19, 2014, to April 29, 2015. The affected vehicles may be equipped with a driver side air bag module that was improperly assembled. This can cause the air bag to deploy in a rotated orientation. CONSEQUENCE: In the event of a crash, the deployment of the driver's air bag in a rotated orientation increases the risk of injury. REMEDY: FNA will notify owners, and dealers will replace the front Driver's Side Air Bag Module, free of charge. The recall is expected to begin on July 30, 2015. Owners may contact Ferrari customer service at 1-866-551-2828. Ferrari's number for this recall is 57.