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The first $2.5M Ferrari F60 America arrives in Palm Beach

There's a rather happy-looking individual in Palm Beach today. And well he should be. After all, he just took delivery of the very first Ferrari F60 America. Can't remember the F60 America? We can hardly blame you, seeing as how it has been well over a year since Ferrari first unveiled it in Beverly Hills back in October 2014. It's not the successor to the F40 and F50 as the name might suggest – that role having already been taken by the Enzo and LaFerrari – but rather a special take on the F12 Berlinetta. It features a unique roadster bodystyle, an evocative (if not downright retro) blue and white NART livery, and the 6.3-liter V12 in 730-horsepower spec that would later appear in the F12 TdF. It's a worthy successor, in short, to previous front-engined V12 roadsters from Maranello, like the 550 Barchetta, 575 Superamerica, and 599 SA Aperta. The Prancing Horse marque set out to build only ten examples, each destined for these shores, in celebration of Ferrari's 60 years in the US market. Despite the shocking $2.5 million sticker price, all of them were spoken for before it was even unveiled. The first was finally delivered on Monday to its eagerly awaiting owner during the 25th annual Palm Beach Cavallino Classic, in front of some of the country's top Ferrari collectors and aficionados. The first F60 America consigned Palm Beach, 25th January – The first F60 America was delivered this weekend to the delight of a discerning crowd of Ferrari collectors and enthusiasts during the 25th annual Palm Beach Cavallino Classic. This strictly limited-edition car, which was produced to commemorate the 60th Anniversary of Ferrari in America, is the first of just ten to be delivered nationwide. The car pays homage to American clients' great passion for both the V12 engine and open-top driving. The F60 America's bodywork adopts the classic North American Racing Team livery, and the special Ferrari 60th Anniversary Prancing Horse badge on the wheelarches appears on the tunnel in the cockpit. This beautiful example in Blu Nart livery – Bianco Italia looked instantly at home under the azure Florida sky. Featured Gallery Ferrari F60 America: First Delivery News Source: Ferrari Ferrari Car Buying Convertible Supercars ferrari f60 america

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Twin LaFerraris roar around Fiorano

What could possibly be better than a Ferrari LaFerrari running at full clip on the Italian brand's Fiorano test track? The answer is obviously two LaFerraris, both doing hot laps. So far as we know, this is the first time we've had an unadulterated listen - outside of the car, that is - to the latest Ferrari hypercar when it's being ran hard. There's no voiceover or music, just that righteous, hybridized V12.
We're told that the first LaFerrari, without camo, is a production model, while the other car is said to be testing a different exhaust setup. It sounds slightly different, and according to the videographer, it was noticeably louder than the production car. Take a look below for the full 2:48 of Italian V12 noise.