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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari celebrates 10 million Facebook fans, animates Montezemolo

Kia has 2.1 million fans on Facebook, though we'd wager that far more people worldwide own Kias than are fans of the Korean automaker's page. On the other hand, Ferrari, whose owners number just a lucky few, has a legion of fans counted in the millions. In fact, the Facebook page for the Italian automaker just surpassed 10 million Likes.
To celebrate this social media milestone, Ferrari has put together this cute little video below, featuring chairman Luca di Montezemolo, as well as a few other animated guest appearances.
For comparison's sake, major corporations like Pepsi have 9.1 million fans, Kohl's has 9.7 million fans, and Wal-Mart has 25+ million fans. For a car company that sells a few thousand units a year, 10+ million upstretched thumbs is quite the following.

Ferrari 488 GTB turbocharges its way towards Geneva debut

Automakers left, right and center are embracing turbochargers as the best way to get more power out of a smaller package, and that includes performance automakers like Ferrari. In line with the latest FIA regulations, the Prancing Horse marque turbocharges its Formula One single-seater, and followed the same route with the California T. And now it's done the same with the replacement for the 458 Italia. Dubbed the 488 GTB, Maranello's latest mid-engined V8 supercar arrives forty years after the debut of the 308 GTB that launched Ferrari into the segment. It packs a 3.9-liter turbocharged V8 offering up 661 horsepower and 560 pound-feet of torque. That represents a 64-horse increase over even the extreme 458 Speciale, and an even more impressive torque boost of 162 lb-ft, despite a decrease in displacement by approximately 600cc. (Ferrari isn't saying exactly how many turbochargers its new forced-induction engine carries, but we're likely looking at a pair of twin-scroll turbos.) The new engine is said to be enough to propel the new 488 GTB to 62 miles per hour in three seconds flat, to 124 mph in 8.3 seconds and on to a top speed in excess of 205 mph. And at 1 minute 23 seconds, the 488's lap time at Fiorano is also a good half second faster than the naturally aspirated Speciale and two seconds faster than the Italia. Ferrari says it dedicated significant efforts to keep the engine responsive and the exhaust note enthralling despite the introduction of forced induction – the first time a turbo has been used in mid-engined, eight-cylinder Prancing Horse, since the F40. Of course there's more to the 488 GTB than the turbocharged engine. It also features a revised Side Slip Control 2 (SSC2) system, working in tandem with the F1-Trac and E-Diff systems to keep the supercar on the razor's edge without sliding off of it. The revised bodywork also generates 50 percent more downforce – thanks in no small part to the active diffuser that necessitated moving the exhaust pipes upwards – and a more slippery shape than any production Ferrari yet. The interior has likewise been revised with new control clusters, air vents, instrument panel and infotainment system for optimized ease of use. The new Ferrari 488 GTB – shorthand for Gran Turismo Berlinetta – is set to debut at the Geneva Motor Show next month, but you can scope it out now in the high-res image gallery above and the full details in the press release below.