1983 Ferrari 308 Gts Quattrovalvole Euro Spec on 2040-cars

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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

John Lennon's first car being sold at auction

This is what you get as your first car after you've just passed your driver's test at the age of 25: a 1965 Ferrari 330GT 2+2 Coupe. Of course, that's assuming your name also happens to be John Lennon and you've just helped record Ticket to Ride with the rest of your Beatles cronies.
When news of Lennon getting a driver's license made the newspapers in England, luxury car makers parked outside his mansion with offerings and this is the one he chose, painted Azzuro Blue with a blue interior. He paid 6,500 pounds, said to be equivalent to 110,000 pounds today ($170K US).
Bonhams will be auctioning the blue Italian at this year's Goodwood Festival of Speed on July 12. It was just one of 500 built, has been restored to its original condition, has matching numbers and its original license plate number. The pre-auction estimate is between 180,000 and 220,000 pounds ($278K - $340K US).

Lionel Messi jokes about rumors he bought 1957 Ferrari 335S

Rumors hint that star soccer player Lionel Messi was the highest bidder for the 1957 Ferrari 335S that sold for $34.9 million in Paris last week. He may have even outbid rival Cristiano Ronaldo to win the expensive Prancing Horse. Messi clearly heard about the speculation around his purchase and posted a photo of himself on Instagram holding Lightning McQueen from the Cars series. His jovial message read "My new car" and ended with several laughing emojis. According to Sport, the Ferrari's seller claimed Messi was the car's buyer in a press release about the auction, but the soccer star has decided to remain quiet. Sport further muddies the waters by citing anonymous sources close to Messi who deny he's the winning bidder. Whoever won the auction, we hope they let the public see this incredibly valuable, race-winning Ferrari sometime soon. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.