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This is the amazing Christmas wonderland Ferrari builds for kids every year

Granted, when we think of a "Ferrari Christmas Wonderland" our dreams naturally manifest something like a red FF with a bow on the hood and keys on the seat, parked in front of a Fiorano Circuit that's ours for the day. A guy's gotta dream, right?
But, luckily for a lot of beaming children and their grateful, non-selfish parents, Ferrari's gift back to the people of Maranello is far more festive. The Italian automaker clearly pulls out all of the stops for its annual Kids Christmas party to celebrate the season. The event, which sees the Ferrari grounds transformed in to a veritable amusement park in a holiday theme, seems pretty massive of scale and impressive in its detail.
Click through to the video clip below to see what we mean, and pay special attention about two-thirds of the way through, when a special contingent of 'Santas' drop by to say "Boun Natale."

Race Recap: At the Abu Dhabi grand prix, the caravan chases a mirage

Both championships have been claimed this year, with Sebastian Vettel taking the Driver Championship and Infiniti Red Bull Racing the Constructor's. But there's no skunk rule in Formula One, so the last three races of the schedule are going on as scheduled.
Abu Dhabi was the latest venue, and what the Yas Marina Circuit has lacked in racing excitement, it has more than made up for in drama. It's where Lewis Hamilton always does well and should have won but for an engine blow-up. That lead to Kimi Räikkönen taking the first win of his return, and giving Lotus its first win. It's where a championship was decided when Fernando Alonso was stuck behind Vitaly Petrov and Timo Glock and couldn't put up a fight against Vettel. And this year, it was where Mark Webber again out-qualified his Red Bull teammate and grabbed pole, just three rounds away from retirement.
He was followed by Vettel, the Mercedes-AMG Petronas pair of Nico Rosberg and Lewis Hamilton, the unstoppable Nico Hülkenberg in the first Sauber in fifth, Romain Grosjean in the first Lotus, Felipe Massa in the first Ferrari, Sergio Perez in the McLaren, Daniel Ricciardo in the Toro Rosso and Alonso in the second Ferrari in tenth. Tenth.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding