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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Buy Ferrari's F1 motorhomes and start your own Scuderia [w/videos]

The single-seat racecars themselves may be the most impressive bits of machinery a Formula One team brings to the circuit, but the vehicles you see on the track are not the end of the story. The trucks in which they're transported and which serve as mobile bases for the team's trackside operations are almost as impressive in their own right, and now a pair of these tractor-trailers are available for sale. Only they're not from just any team – they're from Scuderia Ferrari. This pair of transporters include two scarlet red Iveco Stralis tractors and a pair of matching custom trailers made by AstaCar in Reggio Emilia, just 45 minutes down the autostrada from Maranello. One trailer was made to transport the F1 cars, and the other as a mobile office and repair shop. They can deploy once parked to a height of 23 feet for two floors and cover an area of over 2,000 square feet. The trailers were commissioned by Ferrari back in 2003 during the height of the Michael Schumacher era. They were used by the team as its rolling base of operations and trackside hospitality at grands prix across Europe for ten years, upgraded incrementally along the way until they were replaced halfway through last season. They've even still got the nameplates of former team principal Stefano Domenicali and drivers Fernando Alonso and Felipe Massa on the doors. The constructor is putting them up for sale, and while they wouldn't disclose for publication how much they're asking for the pair, commissioning a new setup like this one – complete with tractors, trailers and all the fixins – would set you back a cool ˆ2 million (about $2.5 million at today's rates) plus applicable taxes. Whether they're worth less than that now for their wear or whether the championships and race wins that were orchestrated from these rolling pieces of racing history make them even more valuable is a matter the buyer will need to negotiate with the seller, but you're invited to scope 'em out on the sale page and in the images above, as well as the videos of the manufacturer's work below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Santa swaps his sleigh for a Ferrari-powered Toyota

A Ferrari-powered Toyota 86 is sure to garner a bit of attention, as well it should. We've been paying attention throughout this build, so it should be no surprise then that Santa did as well. He's ditched his red sleigh for the Gumout GT4586 in this video. If you've been following along, you know that Ryan Tuerck and Gumout built this completely bonkers machine that's far more exciting than some previous Japanese/Italian mash-up automobiles. Donut Media has been doing their part to document and promote every stage of the process. This new video is filled with the gratuitous amounts of lights, noise, and tire smoke that Donut is known for. We don't know the conversion from horsepower to reindeerpower, but the GT4586 should provide plenty of oomph for Santa's Christmas trek. Related Video: News Source: YouTube Humor Ferrari Scion Toyota Coupe Special and Limited Editions Performance Videos toyota 86 engine swap