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Ferrari 250 California record headlines $28.5M Baillon barnfind collection

Barn finds arise from time to time, bearing undiscovered treasures hidden away in some shed for decades before being unearthed and brought to the auction block. But few have ever compared to the Baillon Collection. And now its liquidation is complete, bringing in millions in sales on the back of frenzied bidding. Discovered just months ago, the Baillon Collection comprised some 100 vehicles said to have been rescued from the crusher by one Roger Baillon, a French transport magnate who intended to eventually put the cars on display in a museum. Unfortunately that never came to pass, but when the cars were found in sheds on his estate in rural France, the world took notice. In dire condition and in need of much TLC, 59 of the cars (those worth selling) were consigned to the auctioneers at Artcurial, which just handled their sale during the Retromobile classic car show this weekend in Paris. The highest price was fetched by a rare 1961 Ferrari 250 GT SWB California Spider with the highly desirable covered headlights found in the barn under a pile of old magazines. One of just 37 made, the drop-top Prancing Horse sold to an unnamed international collector for a record $18.5 million – far above initial estimates and, despite its condition, the most ever paid for a 250 GT of any kind. An American collector paid $2.2 million for the 1956 Maserati A6G bodied by Frua, also well above its pre-sale estimate range. A '49 Talbot-Lago T26 bodied by Saoutchik more than doubled even the top of its estimated value at $1.9 million, sold to a European collector. All told, the Baillon Collection brought in a staggering $28.5 million in sales, comprising over half the value of the lots, 89 percent of which Artcurial sold at the Retromobile auction.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari raises $893M, valued at $12B

Ferrari's stock is moving as quickly on the New York Stock Exchange as the brand's iconic sports cars do on the road. The company's incredibly popular initial public offering has already raised $893.1 million by virtue of 17.18 million shares sold for $52 apiece. If the deal's underwriters buy in as well, the figure would grow to $982.4 million. Plus, even after shouldering some of FCA's debt, the automaker carries an enterprise value of $12 billion, Bloomberg reports. Just as the company starts trading on the New York Stock Exchange, the share price is already racing upward, too. As of this writing, Ferrari stock, which is listed under the symbol RACE, is priced at $57.59. At its high so far today, the value reached as high as $60.95. While Ferrari is looking strong, the big winner in this success looks to be FCA because the company should raise $4 billion in the spin-off, according to Bloomberg. With nine percent of the sports car maker on the NYSE and one percent for the underwriters, another 80 percent will be distributed to FCA investors in 2016. When that's through, Exor, the holding company for the Agnelli/Elkann family, should have the largest stake at about 30 percent. Piero Ferrari holds the remaining 10 percent and has no intention to sell it. Related Video: FCA Announces Pricing of Initial Public Offering of Ferrari N.V. Common Shares Fiat Chrysler Automobiles N.V. (NYSE: FCAU/MI: FCA) ("FCA") and its subsidiary Ferrari N.V. ("Ferrari") announce today the pricing of Ferrari's initial public offering of 17,175,000 common shares at an offering price of $52 per share for a total offering size of $893.1 million ($982.4 million if the underwriters exercise the option described below in full). The shares are expected to begin trading on the New York Stock Exchange on Wednesday, October 21, 2015, under the symbol "RACE", and closing of the offering is expected to occur on October 26, 2015. In addition, the underwriters have a 30-day option to purchase an aggregate of up to 1,717,150 common shares of Ferrari from FCA. The offering is intended to be part of a series of transactions to separate Ferrari from FCA. Following completion of this offering, FCA expects to distribute its remaining ownership interest in Ferrari to FCA shareholders at the beginning of 2016. UBS Investment Bank is acting as Global Coordinator for the offering.