1980 Ferrari 308 Gtsi 2.9l V8 Red On Black Leather on 2040-cars

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Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

A fleet of classic Ferraris were left to rot in a field

A field full of abandoned, old Ferraris is not a common sight. But here are photos of a bunch of them sitting out in the elements. Silodrome originally found and published a story about these lonely looking Ferraris. According to the post, there's a Testarossa, a 308 Quattrovalvole, at least two 328s, at least three 348s and an unestablished number of Mondials. All of them reportedly belonged to one collector, and the story behind why they ended up in the field is rather sad. The owner (name unknown) was an attorney who acquired 13 Ferraris over the course of his successful career. Around 2011 or 2012 he was diagnosed with a serious illness, and he paid to have the cars put into a friend's secure warehouse. Unfortunately, he ended up missing some payments as his condition worsened, and the cars were removed from the warehouse. Their new storage spot? The field you see photographed here. Back payments were eventually made to the warehouse, but the Ferraris were never moved inside. Apparently, the Ferraris would remain in the field for nearly a decade until the family was able to take possession of them. No explanation was provided as to why they were unable to grab them sooner, but the article alludes to "legal proceedings" holding them up. Eleven Ferraris were found in the field, but records (titles, invoices) show that there should have been 13. Additionally, two Rolls-Royces are also unaccounted for. The family reportedly made a deal to sell nine of the Ferraris to a dealer, so they could be restored and sold to new owners. Interior photos of these Ferraris are a bit of a shock. Time sitting in a field hasn't served them well, but at least some folks are going to give them the care a classic Ferrari deserves now. You can check out the rest of the images on Silodrome's article.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.