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Ferrari recalling 814 models from 2015 for airbag problem

Recalls from small-volume, high-end automakers like Ferrari are fairly rare, but the Prancing Horse issued a safety campaign to repair 814 vehicles in the United States due to a potential problem with the driver's side airbag module. The issue covers the 2015 editions of the 458 Italia, 458 Spider, 458 Speciale, 458 Speciale A, California T, FF, F12 Berlinetta, and LaFerrari. The affected examples have build dates from Dec. 19, 2014, to April 29, 2015, but this isn't every MY2015 vehicle in the country. According to the announcement by the National Highway Safety Administration (here as a PDF), these Italian supercars might have a "relevant combination of insufficient gluing of the leather on the driver's side airbag cover and the possible rotated installation of the driver's airbag cushion in the airbag module." In the event of a deployment, the safety devices might come out turned from where they are supposed to be. This issue could cause an increased risk of injury in a collision. In the NHTSA documents, Ferrari reports that it believes the chances of these rotated deployments are low. For drivers' safety, dealers will still replace the affected airbag module with a new one. Owners will start having their supercars fixed around July 30. RECALL Subject : Improperly Assembled Drivers Air Bag Report Receipt Date: JUL 07, 2015 NHTSA Campaign Number: 15V433000 Component(s): AIR BAGS Potential Number of Units Affected: 814 All Products Associated with this Recall Vehicle Make Model Model Year(s) FERRARI 458 2015 FERRARI CALIFORNIA T 2015 FERRARI F12 BERLINETTA 2015 FERRARI FF 2015 FERRARI LAFERRARI 2015 Details Manufacturer: Ferrari North America, Inc. SUMMARY: Ferrari North America, Inc. (FNA) is recalling certain model year 2015 Ferrari 458 Italia, 458 Spider, 458 Speciale, 458 Speciale A, California T, FF, F12 Berlinetta, and LaFerrari vehicles manufactured December 19, 2014, to April 29, 2015. The affected vehicles may be equipped with a driver side air bag module that was improperly assembled. This can cause the air bag to deploy in a rotated orientation. CONSEQUENCE: In the event of a crash, the deployment of the driver's air bag in a rotated orientation increases the risk of injury. REMEDY: FNA will notify owners, and dealers will replace the front Driver's Side Air Bag Module, free of charge. The recall is expected to begin on July 30, 2015. Owners may contact Ferrari customer service at 1-866-551-2828. Ferrari's number for this recall is 57.

Ferrari CEO could retire Friday letting Marchionne step in

Rumors once again suggest that current Ferrari CEO Amedeo Felisa plans to retire from the role. Anonymous insiders tell Bloomberg that the announcement could come as soon as April 15, with an announcement at the company's upcoming investors meeting. Sergio Marchionne is the favorite to become the new CEO, the unnamed sources claim. Felisa would step down as CEO after Ferrari nominates its new board of directors, according to Bloomberg. He would likely retain a seat on the board and could still do some work at the company. Felisa joined the sports car maker in 1990 as director of product development. He replaced Jean Todt as CEO in 2008. Marchionne is already Ferrari's chairman, and taking on the CEO role in addition would give him greater control over the brand's future. Bloomberg's insiders note that Marchionne's takeover isn't final yet, and someone else could conceivably get the role. The sweater-wearing exec has a clear view for Ferrari's future, though. He plans to increase volume to around 10,000 vehicles a year, but he's staunchly against building an SUV or an EV. If he takes control, expect him to work out a plan to increase the Prancing Horse's share price. At its October IPO, the stock started at $52 a share; today it opened at $41.24. Rumors about this shift have been swirling for months. For example, reports from Italian media in June 2015 suggested Felisa would retire as CEO. Subsequent rumors claimed Marchionne was the frontrunner to take over the position. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ferrari looking to become even more exclusive

While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year's tally of 7,318.
As a part of this plan, Ferrari will be slowing its production lines and trying to create a balanced market for its cars in the US, the Middle East, Europe and China - the latter two being the automaker's biggest markets. Montezemolo also said that Ferrari would not be expanding its model lineup with SUVs, sedans or small cars.