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Model waves checkered flag too soon at F1's Canadian Grand Prix

MONTREAL — Formula One said on Sunday it will review its procedures after the Canadian Grand Prix ended in confusion and embarrassment when a celebrity waved the checkered flag a lap too soon. The gaffe did not affect the outcome of the race, which was won by Ferrari's Sebastian Vettel, but the German said he was left double-checking his lap counter while checking in with his pit before carrying on to run the full 70 laps. "Fortunately we had radio, fortunately I had the lap count in the car, and the pitboard was accurate — but if you lose radio and maybe the pitboard is not there, then you back off," said Vettel after notching his 50th career win. "I was just worried, I told them also on the last lap, then people don't jump on the track, waving flags and celebrating, because we're still going at full pace." The official results were later determined based on the 68th lap to avoid any impact the early flag might have had. Formula One race director Charlie Whiting said the error was caused by simple miscommunication between the official starter and crew in the starter's tower, which resulted in model Winnie Harlow — a friend of Mercedes world champion Lewis Hamilton — waving the flag prematurely. "It was a miscommunication between the start platform and the guy they call the starter here," explained Whiting. "He thought it was the last lap and asked them at the top to confirm it, they confirmed it. "They thought he was making a statement when in fact he was asking a question. "He told the flag waver to wave it a lap early. It was as simple as that, it wasn't anything to do with the fact it was a celebrity flag waver. "The celebrity was not to blame." Celebrities are often given the honor of waving the checkered flag at motor races, which has occasionally resulted in unintended flubs. Brazilian soccer great Pele famously reacted too late when Ferrari's Michael Schumacher won at Sao Paulo's Interlagos circuit in 2002, brandishing the flag instead as the later finishers appeared. While the incident on Sunday produced shrugs and even a few chuckles, there were also very real safety concerns, as course workers often come out of their safety areas to stand alongside the track waving flags. "We need to review procedures and make sure we have a very simple procedure for every circuit," added Whiting. "We're dealing with different human beings, different countries, different languages and it's not always absolutely perfect.

Ferrari set to hit new sales goal early to boost profits

As much as some of us would like to believe otherwise, building cars is a business. Most automakers are out to sell as many cars as they can build, chasing ever growing sales and profits. Ferrari is playing a different sort of game. For years, the Italian automaker has artificially limited the number of cars it produces. But the company does have plans to ramp up production to 9,000 units a year. According to Automotive News, Ferrari will hit that goal in 2018, a full year earlier than expected. A report says that in 2018, Ferrari will double the number of shifts at its plants. Sometime next year, Ferrari CEO Sergio Marchionne is expected to announce the automaker's first SUV, a vehicle that's sure to push that 9,000-unit limit to the max. SUV sales are up across the board. The number-one selling models at companies like Porsche, Jaguar and Lexus are all SUVs. The goal is to double profits to $2.35 billion by 2022. Limiting total output has a two-fold benefit. First, it maintains a level of exclusivity and prestige, making the cars more desirable. Secondly, it allows Ferrari to operate under different fuel economy and emissions standards than larger, mainstream automakers. It's difficult to hit some goals like that when your "entry-level" model is powered by a 591-horsepower twin-turbocharged V8. Related Video:

Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.