1978 Ferrari 308 For Parts / Engine Fire on 2040-cars

Auto blog

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

World Car of the Year finalists announced

To say the 2014 Geneva Motor Show was packed full of news is an understatement as big as the show's home at the Palexpo convention center. Despite everything that we were able to cover during this year's show, there's still more coming out of Switzerland, including the announcement of the finalists for the 2014 World Car of the Year Awards.
We reported on the original list of finalists over three weeks ago, and now, that initial list has been pared down to three finalists for each of the five awards. The finalists were announced at a press conference by frequent Autoblog contributor and co-chair of the awards, Matt Davis (above).
The finalists for the overall title of 2014 World Car of the Year are the Audi A3, the BMW 4 Series and the Mazda3. The World Luxury Car of the Year will be either the Bentley Flying Spur, the Mercedes-Benz S-Class or the Land Rover Range Rover Sport, while the Performance Car of the Year will be awarded to the Chevrolet Corvette Stingray, the Ferrari 458 Speciale or the Porsche 911 GT3 (which, um, yeah...).

Ferrari launches 488 GTB configurator

Though it may not be as expensive as, say, a Pagani or Bugatti, the bottom line is that most of us will never be able to afford buying a new Ferrari. And most of those who can would probably get one already consigned to a dealer rather than wait on the list. But we can certainly dream. That's where configuration utilities come in, and Ferrari has just added the new 488 GTB to its online customization tool. The system demonstrates just how deeply customers can specify every detail on their new Prancing Horse, from the exterior paint and interior upholstery down to the tiniest detail. Ferrari's lets you choose the color of the brake calipers, the amount of carbon-fiber trim inside and out, the stitching on the leather seats, the color of the carpets and the seat belts. You can even play with the height of the sun in the sky to see how your choices would stand up to the changing light of day. Play around with it first-hand and you'll see, there's really no reason any two should ever have to roll out of Maranello alike. Related Video: