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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari 458 Speciale Spider will make Paris debut

The news out of Ferrari is coming nearly as fast as its wonderful sports cars, as of late, with CEO Luca di Montezemolo stepping down and a special model for America upcoming. Now, it's looking increasingly likely that the 458 Speciale Spider is making its world debut at the 2014 Paris Motor Show in early October, confirming earlier rumors.
Di Montezemolo had already confirmed that the Prancing Horse would unveil a new car in Paris, but exactly which model it would be had been a mystery. However, an unnamed Ferrari insider has recently confirmed to 4WheelNews that it would be the droptop Speciale.
As the name suggests, the special model takes the sonorous 4.5-liter V8 engine from the 458 Speciale with 597 horsepower and 398 pound-feet of torque and drops it into the convertible hardtop from the Spider. According to the source, the special Ferrari is also getting new wheels, stripes and seats, but the folding top might mean losing the coupe's transparent engine cover.

Barrett-Jackson 2014: Michael Schumacher's 1998 Ferrari F300 earns round of applause, $1.7M bid [w/video]

There isn't much in the world that can aurally match the screeching wail of a Formula 1 car at redline. We obviously can't say whether or not the showmanship of starting this 1998 Ferrari F300 in front of the assembled masses at Barrett-Jackson and slowly taking it up to its 18,000-rpm redline had any effect on bidders, but it did, at the very least, result in a round of applause.
This '98 Ferrari F300 was driven 38 times by Michael Schumacher, and there was another round of applause for the driver, who's currently in a medically induced coma and listed in stable condition after a skiing accident. This particular example is number three of nine total built for the '98 season. Power comes from a 3.0-liter V10 engine producing 805 horsepower at 17,500 rpm.
After it was all said and done, bidding ended at $1.7 million (plus another 10 percent in fees). Check out our live images from the auction floor above, and scroll down below for a spine-tinglingly loud auction video and to read its official description.