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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Electro super star Deadmau5 selling kitty-themed Ferrari 458

Are you a huge fan a electronic dance music, Internet memes, and in the market for a customized Ferrari? Then today is your lucky day. EDM star Deadmau5, real name Joel Zimmerman, is selling his Ferrari 458 Spider on Craigslist. He calls it the Purrari, and it features a full-body wrap of the eight-bit Nyan Cat, pink brake calipers, prancing cat logos, a Purrari emblem 6,500 miles on the odometer. It's currently located in Toronto, Canada, with an asking price of $380,000. Any amount offered over that is being donated to the Toronto Humane Society.
In addition to the car, the buyer gets an iPod full of "nyancat songs" and a meeting with Zimmerman to say goodbye to his Purrari over a cup of coffee. If you're not in the Toronto area, he is willing to ship the feline automobile anywhere in North America. Obviously, a blue, cat-themed Ferrari isn't to everyone's taste, so Zimmerman can remove the wrap at the buyer's request... though he won't be happy about it.
If you're curious why Zimmerman would sell such a personalized item, it appears a new supercar has his eye now. On May 28, he tweeted about driving a McLaren 650S and announced the Purrari would go up for sale soon. We can only imagine what theme his next ride gets.

1967 Ferrari 275 GTB/4 is a love letter to Steve McQueen

There have been plenty of movie stars who've been into cars, but few genuine aficionados like Steve McQueen. The legendary King of Cool was known for driving his green Mustang and Porsche prototypes on the big screen, but in his private life, he loved his Ferrari.
There was, of course, his iconic 250 GT Lusso, but back in 1967, the actor and sometimes racer also bought a rare 275 NART Spyder. Sadly, that car was totaled a mere two days after he took possession, and there were no replacements available. So he bought this hardtop 275 GTB/4 instead.
Ferrari's Classiche department recently restored the car to pristine condition and RM Auctions sold it for over $10 million, but there's more to its story than its celebrity provenance and high hammer price. Listen to the guys who worked on it for McQueen tell the car's story in this latest video from the Aficionauto.