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Ferrari stock demand exceeding supply

As with the Ferrari cars, so it is with shares in the company's initial public offering: When Ferrari has a limited quantity of something to sell, demand far outstrips supply. Investors told banks weeks ago that bids for the $1 billion in stock – up to 18.89 million shares – would exceed the number of shares available over the entire expected range of $48 to $52. Ten percent of the company is going on the block' Bloomberg reports that the books close on the IPO on Monday at 4:00 pm. The final price will be set on Tuesday, and trading will begin Wednesday under the ticker symbol RACE on the New York Stock Exchange. Piero Ferrari, the son of Enzo Ferrari, will hold onto the ten-percent stake he currently has in the company. Fiat Chrysler will disburse the final 80 percent to its investors sometime in 2016. In combination with spinning Ferrari off from its parent company next year, the share sale is expected to put $4 billion into Fiat Chrysler coffers, which will be used to help fuel the growth of Alfa Romeo, Jeep, and Maserati. Assuming all goes to plan, Bloomberg says Ferrari will be valued at roughly $12 billion, a number $1 billion greater than the valuation Fiat Chrysler CEO Sergio Marchionne put on Ferrari earlier this year and higher than the brand's own internal assessment. Related Video:

Race Recap: 2014 Russian Grand Prix is like Valencia, but in Russian

The Sochi International Street Circuit used to host the Russian Formula One Grand Prix has a few things in common with the Valencia Street Circuit that was used to host the European Grand Prix. Both are built among existing infrastructure used for other events, both contain long, narrow stretches run between concrete walls and chain link fencing, and both are, shall we say, not exactly exciting.
We wouldn't know that after qualifying, though, when Lewis Hamilton in the Mercedes AMG Petronas finally put in a mistake-free Saturday to line up first on the grid, ahead of teammate Nico Rosberg in second. Valtteri Bottas got his Williams closer than anyone expected, blistering the first two sectors but falling apart in the third and ending up third on the grid. Behind him, Jenson Button impressed in the McLaren in fourth, Daniil Kvyat even more impressive in the Toro Rosso, taking fifth in front of his home crowd. Kevin Magnussen put the second McLaren in sixth, Daniel Ricciardo was the first Infiniti Red Bull Racing in seventh ahead of a Ferrari duo who knew they'd have a hard time, Fernando Alonso in eighth and Kimi Räikkönen in ninth. Jean-Eric Vergne made sure to keep himself in the news with tenth position.
When the lights went out, the most exciting events of the entire race happened in just sixty meters of the braking zone going into Turn 2.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.