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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

2015 Dodge Challenger Drag Pak previewed

Dodge and Mopar have never strayed far from success in drag racing, be it on run-what-you-brung nights at the local strip or at the highest levels of the sport. Hoping to both add to that heritage and capitalize on some of the media spotlight that's shown so brightly on the brand of late, Dodge has given us our first look at the 2015 Mopar Challenger Drag Pak test car.
Though this first iteration doesn't make use of the 707-horsepower Hellcat engine, it seems to be a pretty formidable racing package. Starting with a stock '15 Challenger, Mopar adds a full roll cage built to National Hot Rod Association specs. Rubber front and back is drag racing-ready as well, with 28x4.5-inch tires in the front, and fat 30x9-inch tires out back - all from Hoosier.
Powering the beast is a massive 426-cubic-inch (7.0-liter) Hemi Race V8, with output levels that are still unspecified. A Chrysler 727 automatic transmission connects up to a racing style shift lever, with integral line lock.

Dodge Durango gets the Blacktop treatment

The Dodge Durango is getting a meaner, more aggressive look as it becomes the latest model from the brand to wear the Blacktop Appearance Package. The upgrades are strictly cosmetic, but they lend the SUV a more assertive demeanor that some buyers like.
Available on the SXT, Limited and R/T (shown above) models, all Blacktop Durangos get black 20-inch wheels, dual exhaust, bod- color fascia and gloss black trim. The grille surround, air dam, mirrors and headlight surrounds all get the inky treatment, as well. The improvements add $1,590 to the cost of the SXT. They come to $1,990 on the Limited but also include HID headlights with LED running lights and a leather interior. Finally, R/T buyers only need to pay $295 for the upgrades. The Blacktop Durango hits showrooms this October.
If you're already in the market for a Durango but want a dash more style with no added performance, the Blacktop might not be a bad way to go. It certainly gives the SUV a bit more edge than it has in stock form. Scroll down to read the full release.